Retention Marketing Professional
2 weeks ago
Job Description
Digital Marketing Executive RoleWe are seeking a skilled Digital Marketing Executive to join our award-winning team at Millbrook Resort. As a key member of our marketing team, you will play a critical role in driving business growth and improving customer lifetime value (CLV).
About the Role
- This full-time, permanent position requires specialist-level experience in at least one core area of digital marketing—paid advertising, social media, eDM/Email Marketing, or web design/development.
- You will be responsible for developing and executing digital retention strategies, managing email campaigns, and supporting digital advertising initiatives.
Key Responsibilities
- Develop and execute digital campaign plans with a strong focus on click-through rate (CTR) performance and churn reduction.
- Oversee and manage the external website agency to ensure optimal website performance.
- Drive retention marketing efforts, including email campaigns and digital content initiatives.
- Collaborate with external agencies to execute paid digital campaigns, prioritising efficiency, cost-effectiveness, and brand alignment.
- Support data-driven decision making by tracking, analysing, and reporting on key metrics.
About You
- 2+ years of experience in a digital marketing role.
- Specialisation in at least one digital focus area (Paid Ads, social media, eDM, Web Design/Development).
- Demonstrated ability to develop and execute digital retention strategies.
- Experience working with external agencies and internal team members.
Benefits
- A competitive compensation package.
- Ongoing learning and professional development opportunities.
- Discounted gym membership and staff meals.
- Daily travel allowance for team members living more than 25km from the resort.
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