Customer Experience Strategist
4 days ago
Publicis Groupe is seeking a seasoned Strategy Principal to join our Auckland team. This role presents an exceptional opportunity for a talented individual to shape customer marketing strategies that resonate with audiences and drive business growth.
About the RoleThe successful candidate will be instrumental in developing compelling customer strategies and engagement plans, creating cohesive customer communication journeys, and extracting insights into customer behavior and preferences. They will also work closely with cross-functional teams and senior clients to champion customer-centric change.
This is a critical role that requires a strong background in customer communications and marketing strategy across direct and digital channels. The ideal candidate will have 8+ years' experience in direct marketing, advertising communications, or CX, ideally in a leading consulting or agency. They will possess significant experience in building and orchestrating customer communications strategies, shaping loyalty and retention programs, and driving impactful change through behavioral science practices.
Key Responsibilities- Developing strategic customer marketing plans to deliver enhanced customer outcomes and contribute to defined business goals
- Crafting compelling narratives to communicate complex information effectively
- Presenting customer strategy recommendations with clarity and confidence to senior clients and stakeholders
- Bachelor's degree in Marketing, Communications, or a related field
- 8+ years' experience in direct marketing, advertising communications, or CX
- Strong background in customer communications and marketing strategy
- Significant experience in building and orchestrating customer communications strategies
- Ability to work collaboratively and influence at a senior level
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