Marketing Manager

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Position Overview:
We are seeking a skilled Marketing Manager with experience in delivering integrated, data-driven marketing campaigns to drive engagement, retention and generate measurable results.

Role: Marketing Manager
Term: 9 months
Location: Auckland

The successful candidate will blend analytical thinking with creativity and strong communication skills, enabling them to translate complex data insights into impactful end-to-end customer communications.

Key Responsibilities:

• Strategic campaign planning: Skilled in developing comprehensive marketing plans that leverage the right channels to deliver to objectives, understanding how to integrate them for maximum impact.
• Design and execute CRM campaigns that drive customer retention and engagement.
• Collaborate closely with campaign analysts to translate raw data into actionable insights and compelling communications.
• Conduct data discovery and briefing, understanding complex data structures and their implications for creative briefs.
• Utilise research and customer testing to inform comms that resonate with customers and are easy to understand.
• Project management: Proactively manage delivery of complex marketing campaigns end-to-end by setting up and maintaining project plans, timelines, working groups, stakeholder requirements, internal and external comms.
• Stakeholder management: Proven ability to quickly build strong networks and effectively manage relationships with multiple stakeholders, especially when navigating conflicting opinions and priorities.
• Engage in robust discussions with analysts to define campaign data requirements.
• Craft clear and effective customer-facing communications, simplifying complex ideas into digestible content.
• Agency management experience: Experience briefing creative and media agencies, managing the creative development & feedback process.
• Ensure a high level of attention to detail in briefing, feedback, and ownership of impactful communications that resonate with target customer groups including complex, data driven, segmented campaigns.
• Manage stakeholders across various teams (legal, brand, risk, product, marketing, and third parties) to align on campaign strategies, objectives, creative review and approvals.
• Articulate how campaigns will drive tangible business results and present these insights to stakeholders.
• Brief on campaign results reporting, critically analyse data, and develop insightful reporting packs.
• Collaborate effectively within a team, bringing problems and solutions to discussions while also thriving independently.

Qualifications:

• Proven experience in delivering complex data driven below the line campaigns, focused on growth and retention.
• Experience with change, compliance or simplification communications would be a plus.
• Strong logical and critical thinking skills with a comprehensive understanding of the business ecosystem.
• Exceptional verbal and written communication skills in English, with the ability to translate complex concepts into simple messages.
• Proficient in Microsoft Excel, PowerPoint, and Word, including the ability to create graphs for reporting.
• Experience in strategy development is a plus, though not essential for this role.
• Results-driven mindset with a focus on data and metrics.

What We Offer:

• Competitive salary.
• A collaborative and innovative work environment.
• Opportunities for professional development and growth.

Not Applicable

Full-time

Marketing and Sales

Business Consulting and Services