Head Of Personal Marketing

2 days ago

Auckland, New Zealand Australia And New Zealand Banking Group Limited Full time

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Head of Personal MarketingDepartment: Brand & Advertising
Location: Auckland
Kia Hanga I Te Ao, E Ora Ai, E Tupu Ai, Te Tangata Me Te Kainga. At ANZ, we're shaping a world where people and communities thrive, driven by a common goal: to improve the financial wellbeing and sustainability of our millions of customers.
Mo te turanga - About the roleThe Head of Personal Marketing is responsible for the strategic marketing plan for personal customers in the Marketing Centre of Excellence (COE) team. The role is responsible for setting the strategic priorities and overseeing the marketing programme of work for personal customers. It provides direction to Squad Leads and provides programme leadership of multi-discipline teams across the Marketing COE to ensure effective delivery of the strategy.
Responsibilities include but are not limited to:
Working across the Marketing COE to define segment priorities, identify insights and determine what new propositions, initiatives and campaigns are required to achieve the strategic marketing plan.Managing senior stakeholder relationships for the segment across the business on behalf of the Marketing COE.Creating positive customer outcomes by ensuring that propositions, initiatives, programmes and campaigns enhance the financial wellbeing of our customers.Managing the total marketing budget for the segment and investing it to optimise ROI across all marketing channels.Ensuring alignment of all activity for this segment across the Marketing COE.Approval point for publishing all external customer communications.Stakeholder management – communicate and gain buy-in of plans with mid-senior stakeholders.Effective leadership – values led leadership providing clarity on strategy, priority and desired outcomes, and galvanising multi-disciplinary teams around common goals.Budget allocation and management.Ensuring initiatives are developed in accordance with regulatory and compliance requirements.Ensuring all financial, reputational and operational risks are effectively managed.Ou Pukenga? - What will you bring?To grow and be successful in this role, you will ideally bring the following:
Senior marketing and/or customer strategy experience.Strategic planning skills, including ability to craft and present strategic recommendations.Insight development, an inquisitive mindset and ability to identify and develop customer insight.Industry expertise, understanding of core market dynamics and customer insights of the retail banking market.Excellent interpersonal skills, to build and influence positive collaborative relationships with mid-senior level internal stakeholders.Problem solving & numerical skills, including strong ability to interpret customer analytics into action.Partner management skills, ability to build positive and productive relationships with external marketing partners.Strong sense of judgement and decision making skills, incorporating grasp of detail as well as wider knowledge of business context.Persuasion and influencing skills, including ability to confidently present and gain buy-in to strategic recommendation.Regulatory and compliance knowledge of the banking sector.People leadership, coaching & mentoring skills.Highly organised, excellent prioritisation and capacity management skills.You're not expected to have 100% of these skills. At ANZ a growth mindset is at the heart of our culture, so if you have most of these things in your toolbox, we'd love to hear from you.
He aha te take e uru ai koe ki a matou? - So, why join us?From the moment you join ANZ, you'll be part of a work whanau striving towards a common purpose: shaping a world where communities thrive.
But it's not just our customers who'll feel your impact. You'll feel it too. Because at ANZ, you'll have the resources, opportunities, and community you need to take the next big step in your career.
We're a diverse community at ANZ in different roles, different locations, doing different things. That's why we have a range of flexible working arrangements, so our people can 'make work, work for them'. We also provide a range of benefits including access to wellbeing services and discounts on selected products and services from ANZ and more.
At ANZ you'll be part of an organisation where the different backgrounds, perspectives and life experiences of our people are celebrated. That's because we're committed to building a workplace that reflects the diversity of Aotearoa New Zealand's communities and this is one of the reasons that has inspired us to develop a multi-year Te Ao Maori Strategy called Takiri-A-Rangi. This includes increasing representation of Maori and Pasifika people at ANZ. Join us and get involved in one of our affinity networks which help us to better understand and meet the needs and interests of our increasingly diverse workforce.
Kua watea te katoa ki te tono. We welcome applications from everyone and encourage you to talk to us about any adjustments you may require to our recruitment process or the role itself. If you are a candidate with an access requirement or disability, let us know how we can provide you with additional support.
To find out more about working at ANZ visit https://www.anz.co.nz/careers/. You can apply for this role by visiting ANZ Careers and searching for reference number 82191.

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