Marketing Automation Consultant
14 hours ago
Our purpose
Here at Datacom we connect people and technology in order to solve challenges, create opportunities and discover new possibilities for the communities we live in.
**About the team**:
The Marketing Automation & Loyalty team sit within Digital Experience Platforms at Datacom and support clients end-to-end with digital marketing strategy, marketing automation strategy, campaign development, digital analytics implementation through to optimisation activities. We help our clients design and deliver connected experiences to their customers.
We are a tight-knit, supportive team with specialisations in Marketing Automation; Marketing Operations; Data and Analytics; and Digital Asset and Process Management. This is a great opportunity to learn from specialist, senior team members. We are also growing, so you will have the opportunity to develop in the platform area that is of most interest to you.
**About the role**:
**Some things you'll do**:
- Work with a Senior consultants to understand strategic imperatives and what our clients are trying to achieve - turning strategy into actionable initiatives
- Identify opportunities to improve business processes and/or ways of working (both Datacom’s and our clients)
- Consult with clients on how marketing automation platforms can deliver commercial benefits to their organisation and helping them build a roadmap of campaign and platform development
- Work with Senior Consultants to develop integrated, multi-channel marketing automation strategies and solutions for our clients
- Ensure best practice in Marketing Automation strategies and ongoing learnings are documented and disseminated across the team and with our clients
- Train our clients to use Marketing Automation tools such as Salesforce Marketing Cloud, D365 Marketing, Marketo and Adobe Campaign
**What you will bring**:
**To be successful in this role, we're keen to see**:
- Experience in direct marketing strategy and program / campaign design for acquisition, retention, and loyalty programs across a range of B2B and B2C segments.
- Understanding of the functional and technical capabilities of a major Marketing Automation platform i.e. Adobe Campaign, Salesforce Marketing Cloud, Pardot, Marketo, Braze, Mailchimp etc and experience in advising clients or a business on best practice implementation and use.
- Functional Certifications in Marketing Automation platforms such as Salesforce Marketing Cloud and /or Adobe Campaign.
- Knowledge and understanding of wider Digital Marketing technology platforms such as Digital Experience Platforms, Digital Analytics, Digital Asset Management, Customer Data Platforms.
- Good understanding of broad business issues and financial acumen.
- Strong financial management practices with a clear understanding of the relationship between costs, utilisation, and project revenue.
- Excellent verbal and written communications skills with a focus on capturing requirements and use cases, developing a solution and articulating business value.
- Ability to frequently interact and network with a variety of stakeholders and team members within own area of expertise.
- Ability to work on problems of diverse scope and recommend appropriate solutions.
- Strong technical competency.
- Understanding of user/customer experience principles.
- Naturally organised and methodical with strong attention to detail and ability to create clear documentation.
- Ability to work with wider team, ensuring clarity of work streams and ability to meet project requirements.
- Ability to multi-task and adapt quickly to changing priorities.
Minimum 3+ years of experience in business management, marketing, IT, systems integration consulting.
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