Marketing Automation Manager

3 months ago

Auckland City, New Zealand Chorus NZ Limited Full time

Nau mai, haere mai. We’re Chorus. You may have already heard about us and know we’re the team empowering Aotearoa’s digital future with our ultra-fast fibre. We’re a talented bunch who are passionate about our purpose; connecting Aotearoa so that we can all live, work, learn and play.

**Te Momo Tūranga | Contract**: Secondment**

**Te** Wāhi | Where**: Auckland

**Te** **Pūtake | Why we’re** hiring**: Chorus is on an exciting adaptive journey, come and join the ride.

**Te** **Whiwhinga Mahi | The Opportunity**

We have an exciting opportunity for a marketing automation expert with a passion for driving results to join the team. This newly established role places you at the forefront of our marketing automation strategy. As a key player in our Brand and Marketing Centre of Excellence (CoE), you’ll lead our efforts to target, acquire, and retain consumers and businesses on our world-class fibre network. You will be responsible for driving the uptake of our products and services, ensuring that our marketing initiatives deliver exceptional experiences that are always on, always easy, and always adding value. Help shape the future of marketing excellence at Chorus and make a significant impact on our long-term strategy.

As our resident marketing automation expert, you’ll be responsible for:

- Leveraging data to build sustainable and scalable multi-channel/trigger-based direct marketing journeys for acquisition, retention and lead nurture initiatives.
- Developing and executing B2B lead nurture strategies to engage and convert leads into customers.
- Optimising and analysing journey and campaign performance to drive continuous improvement, using your experience to identify new opportunities and solutions.
- Working closely with our technology teams to understand data and system integration opportunities that will support and enhance customer marketing and lead nurture journeys.
- Managing the automation activation roadmap and tracking deliverables, including any additional development and integration requirements.
- Setting-up regular digital and direct journey performance reporting, and effectively communicating this to a range of key stakeholders.

**Ō Wheako, ō Pūkenga | Your Experience**

We’re seeking a dynamic marketing automation specialist with over 3-5 years of solid experience who is ready to make a significant impact in this newly established role. You are a proactive, solution-driven professional who excels in balancing strategic thinking with tactical execution

You will have:

- 3-5 years experience in a marketing automation role
- Expertise in Salesforce Marketing Cloud and SQL is essential.
- A Salesforce Marketing Cloud qualification would be advantageous.
- Moderate working knowledge of Google Analytics preferred.
- Experience building, optimizing, and reporting on customer journeys using Salesforce Marketing Cloud.
- Command of campaign optimization and A/B testing
- Salesforce Marketing Cloud qualification would be a valuable asset.

You are a critical thinker with the ability to work autonomously and dive into tasks with a “get it done” mentality. With a solution-driven mindset, you balance strategic thinking with tactical execution to deliver outstanding results.

Your positive attitude, high self-motivation, and collaborative nature enable you to interact effectively with a diverse range of stakeholders, building strong relationships and achieving exceptional outcomes.

Above all, you are a great team player—enthusiastic, outgoing, and eager to learn. Your willingness to jump in, smash out the work, and continuously improve making you a valuable asset to our team.

**Mō** **mātou | About us**

It’s all about our culture, our people say it’s one of the best around. We’re proud of that. With our Chorus Care package benefits behind you, you’ll have the opportunity to learn and grow alongside a caring, open minded team in an environment that embraces diversity, encourages innovation, redefines flexibility, and offers an enviable work life balance. We are on an exciting journey of becoming a more adaptive organisation in the way we are structured and the way we work so your growth mindset, curiosity and enthusiasm to learn will make you feel right at home.

**Nōu** **te** **mana | Work your way**

Applications close Wednesday, 11 September 2024.

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