Senior Brand

3 weeks ago


Auckland City, New Zealand Genesis Energy NZ Full time

Reference #- 23615- Posted on- 17 Apr 2024- Closes on- 01 May 2024 23:55- Location(s)- Auckland Office- Expertise- Communications, Marketing- Job level(s)- Experienced- Work type(s)- Fixed term full-timeGenesis Energy is one of New Zealand's largest energy retailers, supplying electricity, natural gas and LPG to more than half a million customers across the country and providing almost 20% of New Zealand's electricity. We want to be New Zealanders' first choice for energy management, striving to deliver a difference, challenge the status quo, be bold and innovative and take responsibility for our customers and what matters to them.

**About the role**:
As the Senior Brand & Partnerships Manager you'll play a pivotal role in ensuring that all existing brand partnerships, including our community programme School-gen, align with our overarching purpose: "Powering a thriving and sustainable Aotearoa." You'll use your existing expertise in Sponsorship and Partnerships to help evaluate and shape our frameworks and strategies.

**Responsibilities**:
In this role you will be responsible for:

- ** Brand Alignment**:Ensuring brand partnerships align with our purpose, and designing and implementing sponsorship and partnership assessment frameworks,
- ** Brand Leadership**:Leading and delivering the Genesis brand internally. Articulating brand positioning to customers and stakeholders.
- ** Campaign Management**:Contributing to the Brand Roadmap and new campaigns. Managing agency relationships and marketing budget.
- ** Strategic Leverage**:Determining the role of each brand partnership.
- ** Metrics and Execution**:Executing brand strategy and campaigns utilising research insights for effective agency collaboration.
- ** People Leadership**:Mentoring and developing both your direct report and across the wider Marketing team

**About you**:

- 5+ years' experience in Marketing and Communications, including assessing and leveraging sponsorships and partnerships.
- The ability to effectively manage stakeholders at all levels, both corporate and community.
- An active interest in public relations, community investment, sponsorship, and sustainability.
- Proven people leadership experience

Sound like you? Then



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