Senior Brand Manager

4 weeks ago


Auckland City, New Zealand Fonterra Full time

**General Information**:

- Date Published- 14-Apr-2023- Advertising Ends- 28-Apr-2023- Country- New Zealand- Location- Auckland- Role Type- Marketing & Comms- Work Type- Permanent- ID#- 4150**Position Description**:
**About FBNZ**

FBNZ (Fonterra Brands New Zealand) is a $900 million dollar business within the Fonterra group and one of New Zealand’s leading fast-moving consumer goods businesses. With a stable of much loved kiwi brands including Anchor, Mainland, Kapiti and Fresh 'n' Fruity, FBNZ has approximately 1100 employees across several manufacturing, distribution and administration sites within New Zealand, and a significant export business into the Pacific, China and other markets.
- **About the opportunity**

We’re on the hunt for a passionate, energetic, all-round FMCG marketer to join the team in the role of Senior Brand Manager. Responsible for the development and execution of Fresh’n’Fruity, Kapiti and Anchor marketing projects within the Yoghurt, Chilled Desserts and Culinary categories.Reporting into the Marketing Manager - Cultured, this position plays a critical role in the delivery of the category strategy, landing a substantial innovation agenda in market and delivering the growth targets for the portfolio.Leading with the consumer at the heart of your plans, this role will support the Marketing Manager, and lead cross functional project teams to develop and deliver world class innovation and activation programmes, driving category profitability.With the opportunity to work on some of New Zealand’s most loved brands, an ambitious innovation agenda, and a wide range of future career options - FBNZ is a great place to grow your career within the Fonterra family.
- **About you**

We are looking for someone who will be deeply passionate about working on New Zealand’s favourite Cultured brands, as you execute campaigns and initiatives to world class standards.A natural communicator, with a proven track record of influencing and managing multiple stakeholders, your ability to interpret and translate stakeholder needs into actions, communicate clearly, and lead for effect is second to none. You have a curiosity that makes you an analytical thinker, but you also have a natural knack for creativity.We are looking for someone organised, who will bring innovation project management experience, and have a solutions driven approach. You will be self-assured in making brand-focussed business decisions and have a passion for consumers and best in class marketing.In addition, you will also bring:
- Tertiary degree in marketing, or related business degree
- Project, budget management and planning capabilities
- Several years of Brand Marketing experience, ideally within FMCG
- Ability to build strong working relationships with all key stakeholders
- Commercial savvy with proactive mindset

Why not come and join our team? You, me, us together.


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