![Auckland University of Technology](https://media.trabajo.org/img/noimg.jpg)
Digital Growth Lead
2 weeks ago
We are seeking a talented and motivated Digital Growth Lead to play a pivotal role in our digital marketing efforts from digital campaign delivery to search engine projects.
- Opportunities for professional development and free study
- Flexible working options to support your work-life balance
- Full-time, permanent role based in Auckland CBD
**About AUT**
AUT is proud to be one of the world's best modern universities and New Zealand's only University of Technology. Times Higher Education has ranked us in the top 1% of universities in the world, and in the top 50 universities under 50 years of age. With over 250 programmes, 2,600 academic staff, and more than 150,000 alumni all over the world, we deliver a unique study experience, fuelled by the very latest thinking in teaching and learning.
**About the role**
In this role, you will be responsible for development and management of AUT's paid digital activity, along with supporting SEO efforts, with the purpose of enhancing AUT's reach and reputation. Managing one direct report, your key responsibilities will include:
- ** Driving brand growth** by effectively leading the end-to-end delivery of multi-channel paid digital marketing campaigns to enhance brand awareness, lead acquisition, and ensure stakeholder alignment within set deadlines.
- ** Enhancing SEO** by supporting strategies to improve organic search rankings and drive quality traffic.
- ** Analysing data** to extract actionable insights and reporting to inform opportunities for digital marketing campaign improvements.
**Skills and experience**
- Bachelor's degree (preferably in a marketing or a related discipline)
- Minimum 3 years of proven experience in a digital marketing role delivering end-to-end digital marketing campaigns
- Proficient in Meta, LinkedIn, TikTok, X, and Google platforms and a solid understanding of analytics tools
- Skill in data analysis to derive actionable insights from digital campaigns
- Experience with SEO projects (on and off-site) and tools to enhance search rankings
- Keen interest in the latest digital trends and best practices across social media and web
- Understanding of organic social media, marketing automation, and content marketing
- Excellent attention to detail
- Strong communication, both written and verbal
- The ability to prioritise effectively to meet deadlines
**Culture**
Here at AUT, we are more of a community and there is real purpose and meaning underpinning what we do. We are a friendly team of unique individuals who work both autonomously and as a team, whilst keeping strong lines of communication open.
If you are a team player who thrives in a digital-first environment, we would love to hear from you
**Benefits**
- Professional development and free study
- Generous leave allowances
- Flexible and hybrid working options.
**Ref**:89270
**Closing date**:8th July 2024, at 11:55 pm.
- Full-time denotes 37.5 hours per week.
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