Digital Marketing Lead

1 week ago


Auckland, Auckland, New Zealand Skills Consulting Group Full time

Ko te manu e kai ana i te miro nōnā te ngahere, ko te manu e kai ana i te mātauranga nōnā te ao.

At Skills Group, we believe in empowering individuals to reach their full potential. Our whakatauki (proverb) captures our philosophy: "The bird who eats the miro berry, the forest is their domain. The bird who consumes knowledge, the (whole) world is their domain."

We are on a mission to maximise human potential and create a better world. We are seeking passionate individuals who share our vision and are ready to make a meaningful impact.

The opportunity:

We are looking for a Digital Marketing Lead who will be responsible for designing and executing strategies that amplify the digital presence and digital customer engagement for all of Skills Groups local and international brands. This role is instrumental in driving the digital marketing performance, ensuring a cohesive user experience across all digital platforms, and steering the company's growth through innovative digital campaigns. The role works side by side with brand heads and brand leads providing guidance, mentoring and support to implement all digital assets and campaigns. Managing the programmes of work for primary digital / web assets forms a key part of this role, and including budgets, delivery cadence and reporting, external agency and internal technology partnering.

Job Description

Your key responsibilities:

  • Strategise and support the implementation of CRM/ Email Marketing: Develop comprehensive plans to leverage email and customer marketing programs effectively.
  • Digital Media Planning: Plan, develop, and support the execution of digital media campaigns across paid and organic and social channels.
  • SEO/SEM/CRO Leadership: Provide expert guidance and leadership to enhance online visibility and conversion rates.
  • Channel Alignment: Ensure a seamless and consistent digital experience across all channels.
  • Amplification Opportunities: Identify and capitalise on digital amplification opportunities to boost brand reach and engagement.
  • Performance Dashboards: Maintain and optimise digital performance dashboards for real-time tracking and analysis.
  • Optimise Digital Channels: Continuously optimise performance across all digital channels to meet and exceed objectives.
  • Agency Oversight: Manage and evaluate the performance of digital media agencies to ensure they deliver on KPIs and contribute to the brands goals.
Desired Skills and Experience
  • A Bachelor's degree in Marketing, Communications, or a related field is preferred.
  • Certifications in Google AdWords, Analytics, or equivalent platforms are advantageous.
  • Email Marketing Platforms: Proficiency in utilising various email marketing tools and platforms. Hubspot and Microsoft Dynamics CRM would be ideal
  • Digital Media Planning Tools: Skilled in using digital media planning software and analytics tools.
  • In-depth knowledge of SEO, SEM, and CRO strategies and best practices.
  • Leadership: Strong leadership capabilities to guide cross-functional teams towards common goals.
  • Analytical Skills: Exceptional ability to analyse data and derive actionable insights.
  • Communication: Excellent communication skills, both written and verbal, to articulate strategies and results effectively.

At Skills Group, we are more than a team, we are a family. Our culture is built on our vital signs of Joy, Manaakitanga, Collaboration, and Bold. We believe in creating an environment where everyone feels valued and empowered. We encourage curiosity, innovation, and continuous learning. We celebrate our successes together and support each other in challenges.

We are in search of someone who not only embodies these vital signs but also has a commercial mindset and a natural curiosity to enhance Skills Group's business offering. If you thrive in a collaborative, enjoyable, yet dynamic environment, you could be the perfect fit for our team.

Are you ready to be part of a culture that values knowledge and growth? Keen to contribute to the growth and success of Skills Group? Don't just watch from the sidelines - it's time to get in the game. Take the first step towards shaping a brighter future with us. Apply now and let's embark on this exciting journey together

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