Growth Marketing Lead

2 weeks ago

Auckland, Auckland, New Zealand New Zealand Frost Fans Limited Full time
Digital & Search Marketing (Marketing & Communications)

About Les Mills International:

At Les Mills, unlocking and amplifying that inner drive to achieve our goals is something we're not shy to say we're great at.

While the Les Mills gyms that you know and love smash it out here in Aotearoa, our hustle is taking Les Mills group fitness classes to the world.

Today, Les Mills Internationals programs are in 22,000 gyms in over 100 countries – pair that with our digital subscription service LES MILLS+ (like Netflix for our workouts), and it's an exciting time to be a part of our global company.

Our mission is simple – to create a fitter planet.

You don't have to be a fitness fanatic to fit in here, but you can make a workout part of your workday.

If you want to continue your professional career in jandals or your gym gear, Les Mills International could be the place for you.


The role:

We have an exciting opportunity for a Growth Marketing Lead to become a key member of our consumer marketing team.

Your primary focus will be on spearheading our global paid media strategy, using data insights to fuel our marketing initiatives and drive increased user acquisition and sales for our consumer fitness app, LES MILLS+.

As part of our dedicated team, you'll play a vital role in executing our paid media and measurement strategy and continuously optimising our growth marketing endeavors in the partnerships and direct-to-consumer space.

By working closely together as one cohesive unit, we aim to leverage our collective global market understanding to best serve our consumers.

This role will suit someone who is highly adaptive, curious and a driven self-starter.
You will ideally need experience in the following:3 years+ experience in a growth marketing role.

Proven experience in digital and data-driven marketing with a sound understanding of paid media and campaign management Experience working with Google Analytics, Paid Media reporting and advanced analytical outputs like media mix modelling to turn insights into action.

Experience interpreting and analysing data and acting on the outcomes.
Ability to manage multiple projects with a variety of stakeholders and ability to multi-task.

What's in it for you:

We operate as a flexible and hybrid workplace with a mix of working in the office and at home as a work scheme that enhances and encourages work/life balance.

Whether that be working from home, going to the gym or doing school drop-offs/pick-ups, we want our employees to feel comfortable working in an environment where they can thrive and feel empowered.

We offer some great benefits that include: Free gym membership and LM+ Subscription26 weeks full pay primary parental leave Friday drinks Monthly companywide parties/events Global mobility Dog friendly office Free fresh fruits & snacks We are a Rainbow Tick certified organization committed to providing a flexible, diverse and inclusive environment.

We believe our people are the only way to help us work towards some steep growth goals and industry-leading innovations.

If you're excited about this role, we encourage people of all backgrounds to apply, even if you don't meet every requirement.

We might have something waiting in the wings that you'd be perfect for.
We value the concepts of togetherness, support, equity, and respect, and that begins with increasing diversity in our teams.
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