Content Marketing Lead

2 weeks ago


Auckland City, New Zealand Starshipit Full time

We are seeking a talented and driven Content Marketing Lead to join our team at Starshipit, a leading shipping and fulfilment solution for eCommerce retailers. Empowering retailers to do great things is what we do and as the Content Marketing Lead, you will play a crucial role in our marketing efforts, spearheading the implementation of our inbound B2B content strategy and overseeing all aspects of content development.

Collaborating closely with our Sales, Product and Customer Success teams, you'll work with content writers to create content that resonates with our target market, while adhering to "best in market" practices for effective communication. Your responsibilities include managing the content creation process, crafting and writing compelling content that drives demand and nurtures leads through the sales funnel.

Championing Starshipit's mission of becoming the go-to experts in shipping and fulfilment, you will deliver captivating website landing pages, engaging case studies, informative blogs, and bespoke thought leadership pieces.

**What Success Looks Like**:
Delivery:

- Develop and execute a comprehensive inbound content strategy that aligns with our business objectives and targets our key audiences.
- Collaborate closely with internal and external teams to understand customer pain points, market trends, and industry insights to create content that resonates with our prospects and customers.
- Own the content creation process including managing external content writers to create engaging content, including but not limited to thought leadership pieces, blog posts, landing pages, whitepapers, case studies, infographics, videos, etc.
- Responsible for reporting on content performance, analysing key metrics, and providing insights to optimise content strategies and improve overall performance.
- Craft compelling content that drives demand generation and effectively nurtures leads through the sales funnel, contributing to the overall growth and success of Starshipit.
- Champion Starshipit's mission of becoming the go-to experts in shipping and fulfilment for eCommerce retailers through thoughtfully crafted content, whether that's a captivating website landing page, engaging case study, informative blog post, or a bespoke thought leadership piece.
- Create content for SEO, working closely with the Digital Marketing Manager to produce SEO-optimised content, including blogs, landing pages and ads.
- Collaborate closely with the Product Marketer to develop compelling product content that effectively positions Starshipit's new and current features, driving improved adoption rates for each.
- Assist in promoting content through various channels, including newsletters, social media platforms and ad copy.

**How Success is Measured**:

- Performance of content meets expected standard
- Customers engage with the content being written
- Consistent achievement of set KPIs

**The Skills and Experience You'll Need**:
Essential:

- 3+ years' experience as a technical writer with editing, publishing software and content management
- Experience creating or editing product videos or a desire to learn how to do this
- Understanding of SEO best practices
- A firm grasp on the technicalities of working on content management software
- Thorough understanding of technical concepts and processes
- Customer focused - always keeping our customers front of mind when creating content
- Impeccable attention to detail with excellent communication skills, both written and verbal
- Ability to effectively prioritise and self-manage
- Ideally, strong technical experience of a SaaS product

Competencies:

- Good attention to detail with excellent verbal and communication skills
- Can identify areas for development to maintain a culture of continuous improvement
- Excellent time management skills
- Proactively engage in networking and self-development opportunities and activities



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