Digital Content Specialist

2 days ago

Auckland City, New Zealand NZME Full time

**THE ROLE**:
The purpose of this role is to source, create, process, publish and track rich e-commerce focused content across NZME’s Lifestyle digital and social media channels. These Lifestyle channels include Viva, Reset (a new Herald on Sunday magazine), nzherald.co Travel, nzherald.co Lifestyle, nzherald.co Entertainment, Canvas and DRIVEN.

You’ll help to drive our online e-commerce operation by ensuring our websites are filled with timely, engaging, high-quality content that generates high audience engagement and e-commerce revenue.

You’ll be a master of the Listicle and know how to create content that engages and leaves users craving for the products featured. Data driven, you’ll be SEO savvy, and continuously analyse content performance for user engagement and commercial results.

You’ll smash out stories on the daily

This role is forward-thinking and drives innovation and engagement within the Lifestyle brands and product portfolio, including video. You’ll keep an eye on global trends and competitor products in order to develop best-in-class formats, content and e-commerce opportunities.

Your work network will include internal and external stakeholders, from editorial teams, to commercial leads, to external marketplaces and affiliate programme suppliers.

You’ll develop content for target audience engagement and commercial viability and, where appropriate, put forward recommendations into development prioritisation sessions.

**HOW YOU’LL DO IT**

**Journalism skills**:

- Source and handle content from NZME creators, syndicated feeds and other suppliers. Ideate and write where/as needed.
- Check stories for errors and subedit to Herald editorial standards, including rewriting headlines, synopses, captions etc. when appropriate, under the direction of newsroom/Lifestyle editorial leaders.
- Spot potential legal/ethical or technical issues and alert editors in a timely fashion.
- Ensure that packages tell compelling stories and build engagement by including multiple images, video if applicable, SEO headlines, related links, social embeds, classifications, tagging and other elements as required.
- Have an e-commerce lense on at all times. This content, as well as meeting audience needs and NZME quality benchmarking, needs to perform from a commercial POV.
- We believe in failing fast, so you'll find support for the experimentation you’ll need to optimise the content mix and style per brand.

**Planning and organisational skills**:

- Work quickly and efficiently, managing time and prioritising to meet the needs of the role.
- Participate in team meetings and keep up with developments on NZME websites.
- Assist with pitching appropriate content to the homepage and social channels.

**Audience-focus with that special lense on**:

- Think audience-first, using analytics and research data to understand and respond to what audiences want, again with your e-commerce lense on.

**ABOUT YOU**

Background: You’ll have a relevant qualification or a minimum of NCEA Level 2 English, with writing/editing skills and a good understanding of journalism practices and policies.

Experience: You’ll have experience in writing content for e-commerce, or running a social media or digital platform. You’ll be experienced in commercial and/or Lifestyle content production.

Communication: You’ll be an effective communicator and will keep managers and colleagues updated on all necessary information. Relate confidently and appropriately with people inside and outside the organisation.

Personal Growth & Development: Take responsibility for your on-going learning and make the most of personal development opportunities at NZME. Be adaptable in dealing with change.

**THE PERKS**:
We live and breathe our values to be: Connected, Curious and Confident, meaning we tell it like it is, challenge the status quo, dare to try, constantly innovate and expect some fun along the way. Our culture is diverse and inclusive; you can be yourself with us. Tell us why you’d like to be our e-commerce producer via CV and cover letter.
- Applicants for this position must have NZ residency or a valid NZ work permit._

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