Digital Marketing Specialist

5 months ago

Auckland City, New Zealand KANDO Innovation Full time

At KANDO Innovation, we pride ourselves on our ability to deliver world class innovation in automation, robotics, and machine vision solutions for New Zealand and international customers.

KANDO is the market leader in the Safety Bandsaw industry with our Guardian Bandsaw range at the forefront of our success. We are selling to customers worldwide and have opened an office in Omaha, Nebraska over the past 24 months. Guardian Bandsaw is unique in that we do all the design, R&D, production and assembly here in New Zealand.

**Digital Marketing Specialist**

We are looking for a Digital Marketing Specialist to join our team. This is a newly created role that will report into the Vice President in the US but based in our Auckland branch (soon to be East Tamaki). You will play a crucial role in taking our digital marketing activity to the next level.

**More about this role**

Your primary objective will be to lead the planning and execution of digital acquisition and retention programmes for KANDO Innovation & the Guardian Bandsaw product range. We are looking for an analytical, exceptionally organised, and proactive individual who has a creative and innovative mind when it comes to digital marketing.

Your role Includes [but not limited to]:

- Developing an annual digital marketing plan and content
- Establishing and owning customer journey maps for key customer persona and creating content and digital campaign automations.
- Developing, implementing, managing and monitoring an annual calendar of digital marketing campaigns
- Working with external partners to monitor and analyse website traffic, ad campaign results, and utilizing lead scoring methodologies (preferably using Hubspot)
- Owning the end-to-end online customer experience (inclusive of content updates across all channels) and seeking out every opportunity to improve the engagement and effectiveness of our online content and campaigns.
- Updating website and social media content

**Who are you?**
- At least 3-4 years of experience in digital marketing, preferably in B2B
- An experienced user of marketing CRM platforms such as Hubspot
- Proven ability to manage external agencies and contractors
- Self-starter with a high level of initiative and ability to work independently in a fast-paced environment
- Strong work ethic

**Job Types**: Full-time, Permanent

**Salary**: $70,000.00 - $90,000.00 per year

**Benefits**:

- Professional development assistance
- Referral program

Schedule:

- 8 hour shift

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