Digital Specialist

3 months ago


Auckland City, New Zealand Auckland Council Full time

**He angitūtanga: The opportunity**
Tātaki Auckland Unlimited is the economic and cultural agency of Tāmaki Makaurau Auckland. We are dedicated to enhancing our region's desirability as a place to live, work, visit, invest, and do business.

We have an exciting 12 month fixed-term opportunity to support our Content & Channels team, for a Digital Specialist - Content. This role will primarily focus on delivering content for Discover Auckland, which exists to enhance the visitor experience for Aucklanders and visitors alike.

For the Position Description, click this link.

**He kōrero mōu: About you**
In this role, you will be responsible for ensuring that the Discover Auckland content activities align with business objectives and user needs, ultimately increasing brand awareness through engaging experiences. You will support the product development and roadmap to meet customer needs and commercial outcomes.

You will work closely and collaboratively with business units and external suppliers to develop and implement the content strategy.

To succeed in this role, you should have:

- Experience in creating digital content that drives high engagement.
- Experience in reviewing, modifying and executing a content strategy to deliver on business objectives.
- Knowledge of SEO to understand and identify customer needs for optimising content.
- Proficiency in channel management, including website, eDMs, and social media campaign management
- A passion for measuring and analysing the effectiveness of content marketing efforts across our channels.
- A drive to achieve outcomes, motivated by results and goals.

**Ngā āhuatanga kei a mātou: What we offer**
So, what's in it for you? Well, you will be working for an exciting organisation that embraces diversity and has a culture that will be built on trust and valuing individual contributions as well as:

- Flexible working
- Working with a team of dedicated and respected experts who share a passion for making a difference
- Contributing to Auckland's growth and development by ensuring the right outcomes are achieved for the region
- An ever-growing availability of discounts and partnership benefits. For a snapshot of these please click here: Benefits

**Tono mo te mahi: To Apply**

**Applications close Friday 27 September 2024


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