Activation Manager

6 days ago

Auckland City, New Zealand New Zealand Trade and Enterprise Full time

**_This role is in our Auckland Office._**

**Who are we | Ko Te Taurapa Tūhono tēnei**

New Zealand Trade & Enterprise's (NZTE) purpose is to help some of New Zealand's smartest and most forward-thinking companies grow internationally - bigger, better and faster - for the good of New Zealand. Our Investment Team assists in connecting opportunities - New Zealand companies, sectors or regions - with investors.

**What you’ll be doing | Te whakamahere**

Our New Zealand Investment Team is looking for an experienced Activation Manager to lead on Marketing strategy and delivery for the Investment team. You will be the go-to person in the Investment Team for marketing and set the events, content and communications strategy to successfully position us to attract investment into New Zealand.

Along with setting the strategy you will:

- Lead the creation and execution of integrated marketing campaigns that drive customer engagement, awareness, and pipeline growth.
- Lead the development of and execution of brand activation campaigns including sponsorships and events.
- Have ultimate ownership of our profile across social media, digital products and our website.
- Oversee market research and analysis to inform brand and marketing strategies and ensure that campaigns are targeted and effective.
- Partner with internal and external stakeholders such as the Investment Leadership team and the Brand and Content Team, to ensure that brand activation and marketing initiatives are integrated across all touchpoints and delivered in line with the business strategy.

This role makes a critical contribution in powering up the NZTE Investment team, to deliver significant outcomes for New Zealand.

**What you’ll need to be successful | Ō Pūkenga**

***

You will be a true marketing generalist who will thrive on an environment where you can have the autonomy to create strategy yet also roll-up your sleeves and deliver on the day-to-day “doing” required. This means you will be highly motivated, possess fantastic communication skills, be quick in establishing effective relationships with senior stakeholders as well as being sought out by colleagues far and wide as being a ‘go-to’ team member with the ability to influence and lead without authority.

Along with this you will:

- Have deep marketing principles and tactics including market research, consumer behaviour, segmentation, targeting, advertising and promotional strategies.
- Be adaptable to changes in the market, industry, or government policy and be able to pivot the brand strategy accordingly.
- Have an edge in developing and implementing systems and processes - ability to map steps, understand implications on the business and keeping our clients front of mind.

***

**Why you’ll love working here | Nau mai ki Te Taurapa Tūhono**

NZTE is a truly global organisation, giving you a wonderful experience of working with different cultures with over a hundred countries as part of our everyday. We know that life is not all about work and flexible working at NZTE is standard practice. We will give you the right technology to allow you to work anywhere and balance your time. On top of this, we also offer 5 weeks annual leave so you can have that extra time in the year to enjoy what you love doing

Career development is another huge part of working at NZTE and we will help you with your aspirations and work with you to get you there - being a learning environment that encourages adventure and experimentation, what better place to grow your career

At NZTE, we are one whānau (family) and we embrace two important Māori values, Manaakitanga and Kaitiakitanga, which are focused on promoting collective wellbeing, sustainable development and collaboration. This is evident throughout NZTE, and we are pleased to say that, based on our 2020 OurVoice Survey:

- We have an employment engagement score of 82%
- 95% of NZTE employees feel supported to make flexible working arrangements
- 93% of NZTE employees believe our leaders care about their wellbeing

***

**What's next | Te ara ki tua**
- At NZTE we believe New Zealand is good for the world. For us it's all about the people and how we can work with our diverse global team to be the best they can be. We work flexibly at NZTE and we're keen to talk to you about what that might mean for you in this role. We're deeply connected and celebrate the diversity of our people across the globe and embrace how that drives our organisation forward._

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