Head of Digital Marketing, Apac

2 weeks ago

Wellington City, New Zealand Xero Full time

Xero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive.

At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world. This purpose sits at the centre of everything we do. We support our people to do the best work of their lives so that they can help small businesses succeed through better tools, information and connections. Because when they succeed they make a difference, and when millions of small businesses are making a difference, the world is a more beautiful place.

**How you’ll make an impact**

In this senior regional leadership role you’ll play a key role in supporting Xero’s digital acquisition and engagement strategy across APAC, spanning all audiences, including small businesses, accountants and bookkeepers. Working closely with the regional and country brand & marketing teams and as a member of the global digital team, you will be instrumental in growing our subscriber base and customer engagement through a mix of world class digital programmes and initiatives. As a key contributor to, and regional lead, of our digital strategy you will help set the direction and priorities for our digital programmes of work, and ensure they meet stated regional objectives and desired customer outcomes. You will also be the regional leader of a team of digital professionals and ensure they are well led, supported and developed.

**What you’ll do**:

- Oversee execution of the digital acquisition and engagement strategy and roadmap across APAC, working closely within the global Digital matrix model.
- Oversee delivery of regional digital marketing leads (MQLs) for the partner channel and regional sales performance for the small business direct (digital) channel.
- Lead regional digital planning, prioritization, target setting and performance tracking, including digital CAC investment, performance and ROI. Deliver regular updates to regional and global team stakeholders.
- Build strong connections with regional stakeholders and forums (regional brand & marketing, sales and communications) in order to advocate and represent their needs and priorities inside the global digital team and to ensure alignment on roles, responsibilities, objectives and outcomes.
- Working closely with the global digital teams, bring a growth hacking mindset to identify opportunities to continuously optimise acquisition and conversion, and grow lifetime value.
- Manage regional digital campaign execution and localisation efforts. Ensuring regional marketing plans are appropriately communicated and supported from a digital execution perspective.
- Monitor competitor activity and market trends and opportunities across the region to drive insights and recommendations. Oversee regional promotional activity within the digital channel.
- Take the global lead on agreed programmes of work, including identifying and piloting key digital initiatives within your region, and support regional implementation of global digital programmes.
- Lead and nurture a team of talented digital experts across APAC, within a matrix structure, partnering with other global and regional digital teams to ensure we get the most out of our global digital operating model and provide the team opportunities to develop and do exciting work. Support recruitment and engagement of in-region talent across Xero’s digital teams.

**What you’ll bring with you - Critical competencies**:

- Exceptional digital marketing expertise, across acquisition and engagement.
- Excellent interpersonal and communications skills
- A “hands on” great leader and exceptional influencer with a can-do attitude and agile toolkit.
- Strategic thinker with a growth mindset, and confidence to challenge and lead constructively all levels of management
- A love of data and proven ability to use media, funnel and engagement metrics to identify continuous optimisation opportunities.
- Curiosity and open-mindedness. Comfortable dealing with ambiguity, and leading cross-functional teams.

**What you’ll bring with you - Experience**:

- At least 8 years’ experience in digital marketing in a fast-paced, high-growth environment.
- B2B and/or B2C SaaS experience, preferably with a digital/eCommerce focus.
- Experience of managing a high-performing, cross-functional team within a matrix model.
- A demonstrable record of success in driving growth and ROI.
- Working across multiple time zones in a global company.

Xero prides itself on living its values, one being #human. In your cover letter outlining why this role is a great fit for you please also address how you would bring #human to the role.

Our collaborative and inclusive culture is one we’re immensely proud of. We know that a diverse workforce is a strength that enables businesses, including ours, to better understand and serve customers, attract top talent and innovate successfully. At Xero we embr

  • Digital Marketing Manager

    4 weeks ago

    Auckland City, New Zealand Overdose Digital Full time

    **Our Story**: Founded in 2016, Overdose has grown out to a family of 450+ staff, with offices across New Zealand, Australia, South East Asia, Europe and the USA. We work in a partnership format with a select group of clients looking for innovation and accelerated growth in a competitive digital landscape. Our Overdose. Performance Marketing team is at the...

  • Head of Digital Marketing

    1 week ago

    Auckland City, New Zealand Medenterprises Full time

    **Join Our Mission: Shape the Future of Healthcare!** The Head of Digital Marketing will be responsible for the results of the Performance Marketing team. Attracting and converting new doctors, to deliver measurable online performance marketing impact. **Why Join Medenterprises?** Medenterprises is at the forefront of revolutionising healthcare...

  • Head of Consumer- Apac

    4 weeks ago

    Auckland City, New Zealand Xe Full time

    At Xe, we live currencies. We provide a comprehensive range of currency services and products, including our Currency Converter, Market Analysis, Currency Data API and quick, easy, secure Money Transfers for individuals and businesses. We leverage technology to deliver these services through our website, mobile app and by phone. Last year, we helped over 300...

  • Digital Marketing Analyst

    3 weeks ago

    Auckland City, New Zealand ALWAYS DIGITAL LIMITED Full time

    **Digital Marketing Analyst Wanted** Excellent opportunity to join a successful and well-established Auckland based marketing consultancy service company and become a part of a great team. We are looking for 1 PERMANENT full-time (30 hours per week, workdays from Monday to Friday) Digital Marketing Analyst to grow with our team. This is an exciting...

  • Head of Marketing

    4 weeks ago

    Wellington City, New Zealand Intepeople Full time

    **UNIQUE AND EXCITING OPPORTUNITY FOR A TALENTED EXECUTIVE MARKETER** ***: - **CHAMPION OF THE BRAND, LEADING & EXECUTING THE MARKETING & REVENUE STRATEGIES** ***: - **IDEALLY BASED IN WELLINGTON*** World of WearableArt (WOW) is seeking an exceptional person to be the champion of the unique WOW brand who will lead and deliver the marketing and revenue...

  • SEO Specialist

    2 weeks ago

    Auckland City, New Zealand In Marketing We Trust Full time

    **How do I know if this job is a good fit for me?**: - You wish to work in a professional work environment where colleagues excel at what they do, supportive and focused on development. - You are independent, self-directed, and value work that allows you to be creative. - You strive to keep your industry knowledge ahead of the market. - You breathe digital...

  • Head Of Marketing

    7 days ago

    Wellington, New Zealand Desolve Supply Co. Full time

    The RoleWe have a fantastic Wellington based opportunity for a star marketer who loves the outdoors. Having experienced substantial Australasian growth, we are now looking for further growth internationally and a key role in realising this goal is the Head of Marketing.Reporting to the CEO, and as a key member of the Leadership Team, the Head of Marketing...

  • Head of Marketing

    2 weeks ago

    Wellington, Wellington, New Zealand Intepeople Full time

    UNIQUE AND EXCITING OPPORTUNITY FOR A TALENTED EXECUTIVE MARKETER***: - CHAMPION OF THE BRAND, LEADING & EXECUTING THE MARKETING & REVENUE STRATEGIES***: - IDEALLY BASED IN WELLINGTONWorld of WearableArt (WOW) is seeking an exceptional person to be the champion of the unique WOW brand who will lead and deliver the marketing and revenue strategies at a...

  • Marketing and Digital Distribution Intern

    4 weeks ago

    Auckland City, New Zealand AIA Full time

    Reporting into the Head of Digital Distribtion and Marketing, you will work across the Marketing and Digital Distribution teams. Over the 12 weeks, you’ll spend time across the following areas to give experience and opportunity and support delivery in - Adviser and Partner Marketing - Direct Customer Marketing - Digital, Product and Vitality Marketing -...

  • Head of Marketing and Communications

    2 weeks ago

    Auckland City, New Zealand H2R Consulting Full time

    **Location**: Auckland Type: Permanent / Full Time Reference: 864613 - Not just a BAU marketing role but an opportunity to develop a high-performing team and function - Utilise your strengths in Marketing, Brand, Digital and Communication - Hybrid working If you are looking for a new challenge in 2024, then this could be the opportunity that you have been...

  • Head Of Marketing

    2 weeks ago

    Wellington, Wellington, New Zealand Desolve Supply Co. Full time

    The RoleWe have a fantastic Wellington based opportunity for a star marketer who loves the outdoors. Having experienced substantial Australasian growth, we are now looking for further growth internationally and a key role in realising this goal is the Head of Marketing.Reporting to the CEO, and as a key member of the Leadership Team, the Head of Marketing...

  • Head of Fundraising and Marketing

    4 weeks ago

    Wellington City, New Zealand SAFE Full time

    **Head of Fundraising and Marketing for SAFE** SAFE’s vision is a world where animal rights are valued. They work to achieve that vision through their mission to end the exploitation of animals and with the help of supporters, they are making massive wins for thousands of animals. Each step forward brings us closer to an Aotearoa where all animals...

  • Market Leader

    4 weeks ago

    Auckland City, New Zealand Stantec Full time

    Market Leader - Digital Services & Innovation, Water - ( 2400017D ) **Description** **The role** As the Digital Services and Innovation Market Leader, you will drive the digital services we provide to our Water clients and our ability to grow a culture of innovation-focused revenue growth. This role’s purpose is to lead the overall digital growth...

  • head of marketing

    2 weeks ago

    Wellington, Wellington, New Zealand Desolve Supply Co. Full time

    The RoleWe have a fantastic Wellington based opportunity for a star marketer who loves the outdoors. Having experienced substantial Australasian growth, we are now looking for further growth internationally and a key role in realising this goal is the Head of Marketing.Reporting to the CEO, and as a key member of the Leadership Team, the Head of Marketing...

  • Digital Marketing Specialist

    4 weeks ago

    Auckland City, New Zealand Flo & Frankie Full time

    We are looking for a Digital Marketing Specialist to oversee the development and daily functionality of the Flo & Frankie digital performance, working closely with the eCommerce & Marketing Team and other company departments to achieve high sales targets and optimize the online customer experience. **About you**: - 2-3+ years of experience in a digital or...

  • Digital Marketing Coordinator

    3 weeks ago

    Auckland City, New Zealand HAYS Full time

    Hays is partnering with New Zealand Couriers to search for a well-rounded Digital Marketing Coordinator. **Your new company** New Zealand Couriers strive to put you and your parcel delivery needs first. Proudly NZ-owned and operated, for over fifty years their company has been driving ahead of the competition thanks to their passionate team and...

  • Head of Improvement and Digital

    4 weeks ago

    Wellington City, New Zealand Plunket Full time

    At Whānau Āwhina Plunket, we have the privilege to support families and help children in Aotearoa to get the best possible start in life. We’re seeking the support of a Head of Improvement and Digital to join our team on a permanent, full time basis. **Te Whiwhinga mahi | The opportunity** Reporting to the GM of Finance, Technology and Commercial, the...

  • Digital Lead

    4 weeks ago

    Auckland City, New Zealand Campfire Digital Recruitment Full time

    The finer things in life await you! Join this high-calibre publisher and take ownership of their digital marketing strategy. - COMPANY This online and print publisher has built a solid reputation in New Zealand with their outstanding content like features and reviews across luxury verticals. Their online presence is extremely strong and is regarded by both...

  • Head of Fundraising and Marketing

    2 weeks ago

    Wellington, Wellington, New Zealand SAFE Full time

    Head of Fundraising and Marketing for SAFESAFE's vision is a world where animal rights are valued. They work to achieve that vision through their mission to end the exploitation of animals and with the help of supporters, they are making massive wins for thousands of animals. Each step forward brings us closer to an Aotearoa where all animals...

  • Head Of Marketing

    2 weeks ago

    Wellington, Wellington, New Zealand Crypto Recruit Full time

    Head of Marketing | World-class Blockchain Infrastructure Objectives of this Role Drive go-to-market strategy and execution for the company Ensure website, and communication channels speak to our target audience, and showcase the value proposition of the company Identify web3 market trends and collaborate with Research & Product teams to make sure that the...