Digital Marketing Specialist

4 weeks ago


Auckland City, New Zealand Flo & Frankie Full time

We are looking for a Digital Marketing Specialist to oversee the development and daily functionality of the Flo & Frankie digital performance, working closely with the eCommerce & Marketing Team and other company departments to achieve high sales targets and optimize the online customer experience.

**About you**:

- 2-3+ years of experience in a digital or social media role
- Fashion Retail industry experience - planning, scheduling, and promoting new pieces, best sellers, and SALE promotion
- Experience in directing and implementing digital marketing strategies to drive traffic& conversions in relation to eCommerce & in-store (such as SEO, Google, Meta, TikTok, Pinterest, & other digital apps)
- Knowledge and experience with Shopify and Klaviyo - are not essential but helpful.
- An understanding of working within budgets for a business - knowing how to spend budget for maximum impact
- Understanding of Traffic analysis, reporting and optimization - GA4, Google Merchant Centre, Google Search Console
- Great communication skills, a team player who works with the team and communicates clearly with respect for one another
- A keen networker, wanting to expand connections for the brand to make it the best it can be

We’re a friendly family-owned business, with an incredibly talented and supportive team who all work from the beautiful Head Office premises in Parnell, Auckland. This role is office based as you’ll be collaborating and working closely with the team, as we all work towards growing the business and offering customers the best there is to offer.



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