Head of Marketing

2 weeks ago


Wellington, Wellington, New Zealand Intepeople Full time

UNIQUE AND EXCITING OPPORTUNITY FOR A TALENTED EXECUTIVE MARKETER
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CHAMPION OF THE BRAND, LEADING & EXECUTING THE MARKETING & REVENUE STRATEGIES
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IDEALLY BASED IN WELLINGTON


World of WearableArt (WOW) is seeking an exceptional person to be the champion of the unique WOW brand who will lead and deliver the marketing and revenue strategies at a pivotal time in the company's evolution.


WOW is a beloved Aotearoa creative brand, event and renowned international wearable art competition, which attracts entries from more than 40 countries around the globe each year.

The astonishing works of wearable art created by designers and then selected by the judges go on to take the stage in the annual WOW Awards Show, which attracts a live audience of more than 60,000 people.

WOW has flourished over the past three decades becoming New Zealand's single largest theatrical production staged in Wellington annually, as well as expanding into exhibitions and other activity.


As Head of Marketing, you will be a member of the WOW Senior Leadership Team and contribute to the development of company strategy.

You will lead the marketing team to devise and deliver the audience development, marketing and partnerships strategies.


WOW is looking for an experienced storyteller who will bring the WOW brand to life on multiple channels and build connection between national and niche global audiences with its activity.

You will have a strong track record of commercial success, including proactive use of insight and research to ensure ticket sales targets and other growth revenue targets are met.


You will have strong relationship management skills with an ability to create compelling partnership propositions and be a savvy negotiator, securing and maintaining beneficial commercial partnerships with cash sponsors, media partners and other benefactors as required.


Your style of leadership will be empathetic, developing and supporting a high performing team of marketing, partnerships, PR and ticketing team members and enabling their success.


Other key requirements will be that you are an experienced senior/executive marketer with at least 5 years' experience working as a strategic marketing lead and people manager.

You will also be highly proficient and extremely comfortable in the world of digital content, including in digital and social media, digital reach and engagement strategies, live and recorded broadcast.


Now under new ownership by NZ-based business STILL, join the WOW team at a pivotal and exciting chapter of the company's evolution as WOW seeks to expand and deepen its positive impact in Aotearoa and beyond.

Ideally you will be located in Wellington but there is some flexibility for the right person.

Applications close Friday 28 April 2023.
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