See more Collapse

Digital & Conversion Specialist

2 months ago

Auckland City, New Zealand THL Full time

**DIGITAL & CONVERSION SPECIALIST - GROUP**

There are many things to love about this role:

- At **_thl_** we are passionate about inspiring and enabling unforgettable journeys. The marketing team's role in this is to deliver compelling content, storytelling and incredible offers to our customers that engage them with our products and services.
- You'll join a purpose-driven global team that is building the best travel company for the world. We are transforming our business and reshaping our workforce for the new future of travel.
- We respect that our crew have personal, professional, and family commitments, and we want to help. Our approach to structured flexibility is designed to facilitate flexibility in your work arrangements to help you achieve your goals.
- You'll be a part of the **_thl _**global RV travel system - the largest motorhome and campervan rental network in the world with operations in five continents. As an employee at **_thl _**you'll have access to travel perks galore the world over.

**ABOUT YOU**
- You're someone that enjoys travel and can see themselves becoming passionate about travel products.
- To succeed in this role, strong project management skills are critical along with your ability to organise and prioritise work daily. Your top-notch communication and relationship management skills will see you confidently work cross functionally. We want a true self starter, with high energy levels and someone who thrives with tight timelines and workloads.
- You will have proven experience (~3-5 years) as a Digital Marketing specialist or similar role, holding in-depth knowledge of digital marketing channels, tools, and platforms. Proficiency in Google Analytics, SEO tools, social media management platforms, and marketing automation tools.
- Strong analytical skills with the ability to interpret data and make data-driven decisions across our digital marketing budgets.
- You'll have a strong understand of SEM, SEO & retail marketplaces alongside web/social traffic, engagement & conversion metrics. Proficiency in marketing automation tools, analytics platforms, and Microsoft Office suite. You have a healthy obsession for platform developments and how tech/ AI can improve marketing processes and improve our guest interactions with our brands.
- Teamwork will always be your first thought and working with others must make you happier than a seagull with a hot chip.
- You are a resident or citizen of New Zealand or Australia or hold an appropriate visa that enables you to live and work in New Zealand or Australia. This role is primarily office based in either Auckland, NZ or Brisbane, AU - with flexible working hours available.

**CORE RESPONSIBILITIES**

**Digital Strategy Development**:

- Develop and execute a comprehensive digital marketing strategy aligned with business goals.
- Identify key performance indicators (KPIs) and metrics to measure the success of digital initiatives
- Be confident with utilising and managing external agency partners to drive direct channel revenue outcomes. Work collaboratively with internal teams to ensure cohesive and integrated digital marketing approach.
- Manage digital marketing budgets effectively, allocating resources based on campaign goals and performance expectations.
- Drive the testing program in partnership with the digital channel owners, optimising key conversion paths.
- Create, monitor and report on experiments, collaborating directly with engineering teams to deliver integrated and impactful tests.
- Deliver value by analysing funnel data to optimise the customer experience and improve key kpis across all digital channels
- Provide education on testing methodologies & tools to evangelise its use across the business
- Develop and support measurement/optimisation tools to enable insightful reporting, benchmarking and optimisation

**Search Engine Optimization (SEO)**
- In collaboration with our agency partners conduct keyword research and analysis to optimize website content for search engines.
- Implement on-page and off-page SEO strategies to improve organic search rankings
- Be able to measure the impact of SEO investment on overall direct revenue
- Understand and champion an omni channel activation approach that enhances our overall brand visibility across search.

**Social Media Management**:

- Develop and execute social media strategies to enhance brand awareness and engagement.
- Manage social media accounts, create compelling content, and monitor social media trends.

**Analytics and Reporting**:

- Monitor and analyse digital marketing performance using analytics tools available. (SA360, Meta Business manager etc)
- Provide regular reports and insights to key stakeholders, highlighting successes and areas for improvement.

**Market Trends and Innovation**:

- Stay informed about industry trends, emerging technologies, and best practices in marketing.
- Proactively identify and recommend innovative marketing strategies to stay ahead

We have other current jobs related to this field that you can find below

  • Conversion Optimisation Specialist

    1 week ago

    Auckland City, New Zealand NZME Full time

    As the Conversion Optimisation Specialist, you will guide the evolution and implementation of CRO practices and tools within NZMEs Publishing and Audio businesses. From ideation to scoping through to delivery - you will work in close partnership with business stakeholders to define and execute CRO priorities and strategy. **RESPONSIBILITIES** - Optimise key...

  • Digital Marketing Specialist

    2 weeks ago

    Auckland, Auckland, New Zealand MCS Group Full time

    MCS Group are delighted to be working alongside a Global E-Learning Software company to recruit a Digital Marketing Specialist to join their growing team and play a pivotal role in maximising the digital performance and online customer experience.Offering a competitive salary with 4 days working from home, healthcare scheme, internal progression, physical...

  • Digital Marketing Specialist

    4 weeks ago

    Auckland City, New Zealand Flo & Frankie Full time

    We are looking for a Digital Marketing Specialist to oversee the development and daily functionality of the Flo & Frankie digital performance, working closely with the eCommerce & Marketing Team and other company departments to achieve high sales targets and optimize the online customer experience. **About you**: - 2-3+ years of experience in a digital or...

  • Digital Optimisation Specialist

    4 weeks ago

    Auckland City, New Zealand Computer Concepts Full time

    **General information**: **Location** Auckland **Expertise** Brand & Marketing, Data Analytics, Technology **Job Level** Experienced **Employment Type** Permanent full-time **Close Date** 30-Nov-2023 **Ref #** 52560 **Description & Requirements**: **Vision for Role** Do you have a pure optimisation mindset with a passion for journey...

  • Digital Marketing Specialist

    3 weeks ago

    Auckland City, New Zealand Sandfield Full time

    Are you a creative and data-driven marketer looking for a new adventure? Sandfield is looking for a Digital Marketing Specialist to join our dynamic team, working alongside our Head of Marketing and our Content Writers. The role offers a huge amount of variety across 4 different software brands under the Sandfield umbrella. This means we are looking for...

  • Digital Producer

    1 week ago

    Auckland City, New Zealand Digital Arts Network Full time

    As Digital Producer you will be part of an elite team of innovative and highly skilled digital specialists dedicated to leading the industry. The core expectation is that you become an integral part of our team and help empower the agency towards this goal, with the following top level expectations: - Work across the Auckland agency delivering multiple...

  • Digital Marketing Specialist

    3 weeks ago

    Auckland City, New Zealand HAYS Full time

    Digital Marketing Specialist for largest direct response marketing company in ANZ-Competitive Salary, max $90K **Your new company** Are the largest direct response marketing company in Australia and New Zealand. They use their direct response television (DRTV), digital, retail, international and live events divisions to launch, market and sell leading...

  • Digital Marketing Specialist

    3 weeks ago

    Auckland City, New Zealand YoungShand Full time

    We're looking for a Digital Marketing Specialist who can help us move our clients' brands forward. You will be responsible for developing the digital performance and optimisation roadmap for our clients. You’ll support the media and web development teams by developing strategies and recommendations to improve technical SEO, content, crm and user...

  • Digital Specialist

    4 weeks ago

    Auckland City, New Zealand The Warehouse Full time

    Company Description This is a fantastic foundation role for a graduate looking to kick off their digital career. Working alongside talented team members you will gain exposure to the world of eComm and explore what pathway your career can ultimately go. **Job Description**: Sitting within the Marketing, Digital & eComm Chapter Area (and reporting into a...

  • Digital Optimisation Manager

    4 weeks ago

    Auckland City, New Zealand ASB Bank Full time

    **Digital Optimisation Manager** ***: - Take ownership of improving the customer experience across all digital touchpoints with data backed enhancements. - Contribute to the improvement of our digital channels to benefit our valued ASB staff and customers. - Autonomy to add value through CX research & experimentation (A/B testing). If the above resonates...

  • Digital Optimisation Manager

    4 weeks ago

    Auckland City, New Zealand ASB Bank Full time

    Take ownership of improving the customer experience across all digital touchpoints with data backed enhancements. - Contribute to the improvement of our digital channels to benefit our valued ASB staff and customers. - Autonomy to add value through CX research & experimentation (A/B testing). If the above resonates with you, then you're just the kind of...

  • (Senior) Digital Marketing Specialist

    4 weeks ago

    Auckland City, New Zealand Halter Full time

    The future of food production hinges on an important question: How do we feed the world’s growing population without compromising our natural resources? Farmers feed our population and hold the keys to vital climate solutions. At Halter, we’re on a mission to enable farmers to run the most productive and sustainable farms. Farmers are using Halter to...

  • Digital Marketing Manager

    4 days ago

    Auckland City, New Zealand Absolute IT Full time

    Auckland- Digital- NZD100000 - NZD120000 per annum- Full Time- Permanent- 11 Mar 2024**ABOUT THE ROLE** We on the lookout for a Digital Marketing Manager to join a global NFP Organisation for 12-month contract, our client is focused on driving systematic change towards a world that works with nature, not against it. You will be responsible for guiding a team...

  • E-commerce Specialist

    2 months ago

    Auckland City, New Zealand Emergent Full time

    Manage the e-commerce platform and play a part in digital strategy delivery - Get involved in projects - Take ownership of the digital platforms We are looking for a digital savvy E-commerce Specialist to join a well-recognised NZ owned retail business. Working closely as part of a tight-knit marketing team with a supportive Marketing Manager, you will take...

  • Digital Marketing Specialist

    4 days ago

    Auckland City, New Zealand KANDO Innovation Full time

    At KANDO Innovation, we pride ourselves on our ability to deliver world class innovation in automation, robotics, and machine vision solutions for New Zealand and international customers. KANDO is the market leader in the Safety Bandsaw industry with our Guardian Bandsaw range at the forefront of our success. We are selling to customers worldwide and have...

  • Digital Marketing Specialist

    2 weeks ago

    Auckland City, New Zealand OCG Full time

    **Digital Marketing Specialist** **$70k salary** **40 hours per week** **Central Auckland location** **About the opportunity**: *** As the Digital Marketing Specialist, you will play a pivotal role within an award-winning centralised Customer Engagement team (2022 Adobe Experience Maker Team of the Year award for the Asia Pacific region). Join this...

  • Digital Sales Specialist

    2 weeks ago

    Auckland City, New Zealand Waste Management Full time

    **Company Description** About Us** Waste Management NZ Limited is New Zealand's leading resource recovery, recycling and waste management provider. We're committed to safeguarding our beautiful environment through sustainable management of our valuable resources. Put simply, sustainability is what we do. **Job Description** Join Our Team as a Digital Sales...

  • Digital Marketing Specialist

    3 weeks ago

    Auckland City, New Zealand Webzilla Limited Full time

    **Job Title: Digital Marketing Specialist** *** **Location: Auckland** **Job Summary**: **Webzilla Limited **is currently seeking 3 Digital Marketing Specialists to join our team in Auckland. This is a full-time position and requires flexibility to work weekends and public holidays. - A relevant qualification in Marketing, IT, and Advertising....

  • Digital Content Specialist

    2 weeks ago

    Auckland City, New Zealand Auckland Transport Full time

    Auckland Transport (AT) keeps Auckland moving! We plan and fund public transport, promote and initiate alternative ways to get around the city, operate and maintain the local road network, and manage parking and traffic systems. How are we going to deliver easy, and safe, journeys for a growing and vibrant Auckland? By innovating and focusing on exceptional...

  • Digital Initiative Specialist

    3 weeks ago

    Auckland City, New Zealand The New Zealand Automobile Association Inc. Full time

    **Digital Initiative Specialist**: - **Reference**: 34148 - **Posted on**: 17 Apr 2024 - **Closes on**: 10 May 2024 12:00 - **Locations**: Auckland - Central - **Job level**: Experienced (3 - 7 years) - **Work type**: Full-time - **Additional info**: Digital Initiative Specialist.pdf **What You'll Do | Mō te Tūranga** As the Digital Initiative...