Digital Optimisation Manager

4 weeks ago


Auckland City, New Zealand ASB Bank Full time

**Digital Optimisation Manager**

***:

- Take ownership of improving the customer experience across all digital touchpoints with data backed enhancements.
- Contribute to the improvement of our digital channels to benefit our valued ASB staff and customers.
- Autonomy to add value through CX research & experimentation (A/B testing).

If the above resonates with you, then you're just the kind of person we're looking for

At ASB our vision is accelerating progress for all New Zealanders.** **Our team are committed to delivering the best customer experience and we now have a unique opportunity for a Digital Optimisation Manager to join our Digital Practice**_._**

**About the role**:
In this role, you will manage a range of conversion research activities that support teams in identifying areas of opportunity to enhance our digital channels and improve the customer experience. By forming data driven insights and building strong hypothesis to validate via A/B testing, you will contribute to imbedding experimentation at ASB.

**What you will do**:

- Lead and influence the business to deliver key digital optimisation opportunities for driving conversion and better customer outcomes. This will be achieved by presenting insights and findings, running ideation workshops, and producing clear optimisation plans to get stakeholder buy-in and resources behind them.
- Maintain an end-to-end view of key digital experiences to derive insights and identify key optimisation opportunities. Leveraging analytics, voice of customer feedback and A/B testing platforms.

**About you**:
You'll have plenty of hands-on digital and optimisation experience, so you'll know a thing or two about what a good customer journey looks like.

Known as someone that enjoys driving insight-led continuous improvement, you have a strong track-record of embedding yourself deeply in the business and can build strong relationships with your stakeholders to successfully deliver high-impact outcomes.

**To be successful in this role, the skills you will bring are**:

- Several years' experience working in a specialist or individually contributing Manager role(s) across areas such as Digital Channels, Digital Marketing or Digital Optimisation.
- The ability to design and deliver digital optimisation programmes of work to lift digital conversion including a proven track record in conversion rate optimisation, building actionable insights to translate into workable pieces whilst working across a range of technical and business focused stakeholders.
- Aptitude to proactively identify opportunities and issues across customer journeys/business processes and drive continuous improvement.

**Why join us?**

This is a fantastic opportunity for you to participate in an exciting period of digital transformation at ASB. Join our awesome Digital and Every Day Banking Tribes and work within in a well-established agile environment. You'll work alongside high-performing individuals to make an impact in the world of data and customer experience.

You will gain a lot of scope to progress your career further, not to mention you will receive some great banking benefits and flexible working options.

The location for this role is split between our technology hub in Albany (open plan, fully equipped with a badminton court, gym and awesome collaborative workspaces) and North Wharf (state of the art building with incredible views overlooking the water).

**Job Details**:

- Reference #
DB155126- Posted on
01 Sep 2023- Closes on
14 Sep 2023 12:00- Location(s)
Auckland, North Wharf- Company
ASB Bank- Expertise
Digital, IT (Other)- Work type(s)
Full Time



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