Marketing Lead Generator

3 months ago


Palmerston North, New Zealand PN Personnel Full time

**Location**:Palmerston North

**Listed**: Tuesday, 23 May

**Type**: Permanent + fulltime
- Industry:
The Redback brand was born out of a small family business which began in 1976 selling farm machinery game. This has grown over the years to a larger business, now with 18 full time staff.

Since Redback's humble beginnings, demand has exceeded expectations and the Redback product offering continues to grow to suit their customer's needs, working with a wide range of customers, including equestrian, farming, horticulture, lifestyle and viticulture.

**Redback Global Ltd -** Trusted by customers to provide simple and effective equipment, for making pasture more productive and attractive.

**Live the Values**

**Create Value**:

- For our business, our Staff, our customers, our society

**Loyalty** - Stand by our team, customers & stakeholders

**Integrity** - Do what we say we will do, under promise & over deliver

**Continuous Improvement**:

- Value feedback, internal & external customer centred

As the Marketing Lead Generator at Redback, your primary goal is to attract and secure high-quality leads that can be effectively converted into successful sales by the sales team. This will include analyzing and presenting results to empower the team in driving their sales goals forward.

Holding experience using AdWords, the primary source of lead generation, this will allow you to significantly enhance Redback's return on investment (ROI) by refining its strategies and tactics.

Your role also holds the responsibility to effectively capitalize on the potential of Facebook as a valuable lead-generation channel by diligently managing the account. This includes daily monitoring, consistent posting of relevant content, and repurposing existing posts as needed.

You will also be responsible to ensure that the marketing department expenditure remains within the allocated financial budgets.

Other areas of Duties include but not limited to:

- Utilize Adobe Programs to complete design processes
- Initiate HubSpot campaigns to promote promotions and special offers
- Collect and compile KPI data related to marketing ROI
- Analyze social media performance metrics and make data-driven decisions to optimize results including blogging and live chats

Experience We Are Seeking:

- Effective management of social media accounts, with a specific emphasis on Facebook
- Possess a foundational understanding of visual media including videography and a strong willingness to further develop skills in the field
- Hold advanced skills in MS Office (Word, Excel, PowerPoint, Outlook)
- Exhibit strong organisational qualities
- Demonstrate effective written communication skills
- Display meticulous attention to detail
- Proficiency in utilizing Adobe Creative Cloud
- Prior experience with CRM software, preferably Hubspot

This role offers a great opportunity for ownership and accountability, allowing you to take initiative and be responsible for your actions. It also provides ample room for creativity, enabling you to contribute ideas to the team and actively participate in their implementation.

The recruitment for this role is being managed by PN Personnel. For more information, please feel free to contact Christine Hanning on 06 280 2400.



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