Direct Marketing Specialist

3 weeks ago

North Shore City Auckland, New Zealand Mitre 10 Full time

Mitre 10 has been a part of New Zealand's home improvement culture since 1974. An award-winning success story, inspiring Kiwi to love where they live, work and play with our home improvement, garden and trade offer.

We have an exciting opportunity available to join our Albany based Support Centre as a **Direct Marketing Specialist.**

As an experienced digital automation and marketing specialist, your primary focus will be to set up and execute a new direct communications programme for our Trade customers. You will also provide support to our retail direct marketing programme as well as assist our customer research programmes by working with the Customer Insights team to execute surveys through our customer panels and survey platforms.

**Reporting to the Direct Marketing & Partnership Manager your key functions will include**:

- Execute direct marketing activities to support the marketing promotional plan, and national and regional/local promotions.
- Leverage proprietary and partner channels to deliver the optimal experience for customers.
- Work with the broader marketing team, eCommerce and Merchandise teams to select and promote key product deals for our customer audiences.
- Clearly brief and manage all relevant internal and external partners to activate campaigns.
- Monitor and analyse campaign performance against KPI’s, undertake relevant post-campaign analysis to report on results. Contribute to post campaign reviews with recommendations and insights.
- Identify, evaluate, and actively pursue opportunities to drive greater customer loyalty and advocacy.
- Manage technical requirements (whitelisting and reputation management) ensuring the optimal delivery of campaigns.

We are seeking someone with a passion for content, segmentation, data and personalisation who has a solid background in B2B marketing. Effective stakeholder management and the ability to develop a plan to evolve the Trade direct marketing programme will be essential to your success.

**To be successful in this role you will have**:

- At least 5 years in marketing automation, insights, and data lead direct marketing and / or customer loyalty.
- Experience in delivering high volume, high frequency digital marketing campaigns.
- 2+ years’ experience with Emarsys or similar direct marketing platforms would be advantageous.
- Experience with Qualtrics or similar survey platforms would be advantageous but not essential.

We are a team moving forward and that is a result of our motivated, skilled team members. There is an attractive remuneration package for this role, generous staff buying privileges, life insurance, discounted medical insurance, birthday day off, flexible working and more.

If you are a highly motivated individual who is passionate about being part of the Mitre 10 team and a company in growth mode, then we want to hear from you. Please provide your CV, including your remuneration expectations, via this website.

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