Strategy Principal – Digitas New Zealand
2 weeks ago
We are seeking a Strategy Principal to join our Auckland team. This role requires a seasoned professional with 8+ years' experience in customer experience, direct marketing, advertising communications, ideally in a leading consulting or agency. The ideal candidate will have deep experience creating, managing and optimising customer journeys across multiple segments, channels, products and services. Key responsibilities include strategic planning, customer journey creation and orchestration, customer segmentation and data-driven insights, championing customer centricity, behaviour-change and experimentation, narrative crafting, client engagement, and collaborative excellence. The successful candidate will be instrumental in shaping customer experience strategies that resonate, inform, and connect with audiences, and build engagement and loyalty with some of New Zealand's largest brands.
Requirements:
- Bachelor's degree in Communications, Marketing, or a related field.
- 8+ years' experience in CX, direct marketing, advertising communications, ideally in a leading consulting or agency.
- Deep experience creating, managing and optimising customer journeys across multiple segments, channels, products and services.
- Significant experience in building and orchestrating customer communications strategies, and shaping loyalty and retention programmes.
- Experience in methodologies such as design-thinking, innovation, agile and CX.
- Experience in data-driven insight generation, test-and-learn methods, performance reporting and behaviour change approaches.
- A collaborative mindset and an influential voice to champion customer-centric change at the senior level.
- Curiosity and passion for staying updated with industry trends.
We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. We value diversity and the skills, knowledge and experience that difference brings to our culture and solutions. Uniqueness is powerful; without it we wouldn't be where we are today. So be you – we like it that way.
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