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Product Marketing Manager

2 months ago

Auckland, Auckland, New Zealand IDEXX Full time

Do you like translating technical product features into clear, compelling messaging that resonates with target audiences?

Well, we have an exciting twelve-month maternity cover position in our award winning and highly successful Auckland Software Marketing team.

It's a cross-functional, collaborative position that will move across our various software teams, time zones and throughout the broader IDEXX team. This position will continue to develop, and lead go to market (GTM) strategies for ezyVet & Neo, which are part of the IDEXX Veterinary Software portfolio.

So, what is IDEXX Veterinary Software?

IDEXX Veterinary Software is a portfolio within IDEXX which focuses on software solutions to enhance the health and well-being of pets, people, and livestock around the world.

Here in Auckland, we develop a number of cloud platforms and applications. We're building a vertical SaaS platform for animal health that requires significant technical expertise to deliver. Solutions for practice management (PIMS), diagnostics, payments, client engagement, analytics & insight plus many more. We're on a mission to build the best health technology business and we need you to help us do it

You can learn more about IDEXX Veterinary Software here:


But what is ezyVet & Vet Radar you ask? ezyVet is a cloud based Veterinary Practice Management Software and Vet Radar is a workflow management software. We provide easy to use Software that helps veterinary practices save time, increase revenue, communicate better with clients and reduce workload stress.

We are a premium software product and part of IDEXX's Veterinary offerings.
Pets and tech, it's a winning combo

So what are we looking for?

  • Develop and execute comprehensive GTM strategies for product launches, ensuring alignment with product, sales, and marketing teams
  • Craft clear value propositions and product positioning that differentiates ezyVet in the market
  • Translate complex technical features into customer-centric benefits that resonate with buyers, users, and influences
  • Collaborate with sales to develop tailored messaging for different stages of the customer journey including building sales enablement tools
  • Develop high-impact marketing collateral such as datasheets, case studies, whitepapers, presentations, and demo scripts
  • Partner with customer success and sales teams to gather feedback from customers and prospects to inform product development and marketing strategies
  • Conduct ongoing market research to deeply understand customer needs, buying behavior, and market trends
  • Monitor competitive landscape, providing actionable insights on competitors' strengths, weaknesses, and market moves
  • Define and monitor key performance indicators (KPIs) for product marketing campaigns and initiatives
  • Report regularly on campaign performance, competitive analysis, and market positioning

What you will bring:

  • Proven track record of launching and growing B2B SaaS products, with deep knowledge of the end-to-end product marketing lifecycle
  • Demonstrated ability to conduct market research, customer segmentation, and competitive analysis
  • Strong skills in writing and creating high-impact marketing and sales enablement content
  • Excellent collaboration and communication skills with a history of working cross-functionality with product, sales, and marketing teams
  • Strong analytical mindset with the ability to derive insights from market research, customer feedback, and performance data
  • Able to thrive in a fast-paced, rapidly evolving environment with shifting priorities
  • Bonus: experience in the animal health (veterinary) space

What you can expect from us:

  • Meaningful work with real global purpose
  • Great tech kit for both work and personal use
  • Sweet office space to collaborate - including a gym and roof top
  • Coffee + snacks + catered lunches at least twice a week
  • Awesome colleagues who will quickly become your second family
  • Animal friendly office

Why IDEXX:
We're proud of the work we do because our work matters. An innovation leader in every industry we serve, we follow our Purpose and Guiding Principles to help pet owners worldwide keep their companion animals healthy and happy, to ensure safe drinking water for billions, and to help farmers protect livestock and poultry from disease. We have customers in over 175 countries and a global workforce of over 10,000 talented people.

So, what does that mean for you? We enrich the livelihoods of our employees with a positive and respectful work culture that embraces challenges and encourages learning and discovery. At IDEXX, you will be supported by competitive compensation, incentives, and benefits while enjoying purposeful work that drives improvement.

Let's pursue what matters together.

IDEXX values a diverse workforce and workplace and strongly encourages women, people of color, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply.

IDEXX is an equal opportunity employer. Applicants will not be discriminated against because of race, color, creed, sex, sexual orientation, gender identity or expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition, or any protected category prohibited by local, state, or federal laws.

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