Senior Brand and Marketing Strategist
2 days ago
About the Role:
We are seeking a highly experienced Marketing Director to lead our brand and marketing strategy for our furniture and workspace solutions business.
The successful candidate will have a proven track record in developing and executing go-to-market strategies across all marketing channels to drive brand awareness with industry leaders and core B2 B audiences.
The ideal candidate will have minimum 5 years of commercial marketing experience, with a strong understanding of the B2 B marketing landscape.
Key Responsibilities:
- Develop and lead the overall brand strategy and ongoing marketing for our brand and associated new and existing products to direct customer segments locally, abroad & online.
- Produce assets and material for the sales team that represents and sells our brand and products in the best light.
- Work closely with the external agency and internal teams to manage website content.
- Develop and execute lead generation strategies to acquire high-quality leads.
- Implement lead nurturing campaigns to engage and educate leads at various stages of the sales funnel.
- Develop engaging and informative lead-generating content tailored to the B2 B audience, including blog posts, whitepapers, case studies etc.
- Identify and establish strategic partnerships with relevant organisations, associations, and influencers to expand brand reach.
About Us:
We are a contemporary, design-led business with big growth plans in the next 5 years. We are looking for a genuine and authentic person who is passionate about the broader design community.
Requirements:
- Minimum 5 years of commercial marketing experience.
- Minimum 1-2 years experience in B2 B marketing.
- Experience with the entire marketing discipline suite - proper 360-degree marketer.
- Commitment to the role, open to travel.
What We Offer:
- Salary of $130k per annum + Kiwi Saver.
- Performance bonus.
- Health insurance package.
- Travel options.
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