![HEARTLAND NZ LIMITED](https://media.trabajo.org/img/noimg.jpg)
Chinese Social Media Account Manager
2 weeks ago
Responsibilities:
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Content Creation: Develop compelling content in Mandarin tailored for Chinese social media platforms such as WeChat, Weibo, Douyin (TikTok), and Xiaohongshu (RED), focusing on promoting New Zealand tourism services and products.
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Community Engagement: Actively engage with followers, promptly respond to inquiries, and cultivate a vibrant community.
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Campaign Management: Strategize and execute marketing campaigns to showcase New Zealand travel experiences, special promotions, and events to Chinese-speaking audiences
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Analytics and Reporting: Monitor key performance indicators, analyze data insights, and deliver regular reports to evaluate the impact of social media activities.
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Market Research: Stay abreast of trends and preferences within the Chinese-speaking market, leveraging insights to optimize content strategies and enhance brand visibility.
Requirements:
- Minimum of 2 years of experience in the New Zealand tourism industry.
- Proficiency in Mandarin Chinese, with excellent written and verbal communication skills.
- Strong familiarity with Chinese social media platforms and their functionalities.
- Prior experience in social media management or digital marketing is preferred.
- Comprehensive understanding of the travel industry and international audience engagement strategies is advantageous.
Benefits:
- Competitive salary package
- Opportunities for career advancement within a dynamic marketing consultancy firm
- Multicultural work environment fostering collaboration and creativity
- Employee discounts on New Zealand tourism services and products
- Comprehensive health insurance coverage
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