Chinese Social Media Account Manager

2 weeks ago


Christchurch, Canterbury, New Zealand HEARTLAND NZ LIMITED Full time

Responsibilities:

-
Content Creation: Develop compelling content in Mandarin tailored for Chinese social media platforms such as WeChat, Weibo, Douyin (TikTok), and Xiaohongshu (RED), focusing on promoting New Zealand tourism services and products.
-
Community Engagement: Actively engage with followers, promptly respond to inquiries, and cultivate a vibrant community.
-
Campaign Management: Strategize and execute marketing campaigns to showcase New Zealand travel experiences, special promotions, and events to Chinese-speaking audiences
-
Analytics and Reporting: Monitor key performance indicators, analyze data insights, and deliver regular reports to evaluate the impact of social media activities.
-
Market Research: Stay abreast of trends and preferences within the Chinese-speaking market, leveraging insights to optimize content strategies and enhance brand visibility.

Requirements:

  • Minimum of 2 years of experience in the New Zealand tourism industry.
  • Proficiency in Mandarin Chinese, with excellent written and verbal communication skills.
  • Strong familiarity with Chinese social media platforms and their functionalities.
  • Prior experience in social media management or digital marketing is preferred.
  • Comprehensive understanding of the travel industry and international audience engagement strategies is advantageous.

Benefits:

  • Competitive salary package
  • Opportunities for career advancement within a dynamic marketing consultancy firm
  • Multicultural work environment fostering collaboration and creativity
  • Employee discounts on New Zealand tourism services and products
  • Comprehensive health insurance coverage


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