Senior Lifecycle Marketer

2 weeks ago

Auckland, Auckland, New Zealand ArchiPro Full time

ArchiPro is not just another online platform; the people here at ArchiPro are revolutionising an entire industry.

Today, building and renovating is a time-consuming, expensive, demanding, and fragmented process, and great design feels restricted to the privileged few. Separately, we're witnessing industry after industry being revolutionised by technology, yet the building industry and all of the elements involved in the process have yet to undergo this level of digital innovation and transformation—until now.

Meet ArchiPro—a cutting-edge all-in-one platform built on exceptional design and world-class engineering; we have quickly become a game-changing industry leader.

Every month, nearly half a million people use the Archipro platform to search for Products, connect with Professionals, and find Project Inspiration for their building projects. Our platform empowers businesses to grow online and helps millions of people embarking on their building journey find what they love and need, from architects, designers and builders to products and materials.

  • ArchiPro is frequently ranked among the top 10 most disruptive companies in AU and NZ.
  • ArchiPro is backed by Tiger Global, one of the largest funds globally, and they only back the world's most exceptional companies. They have invested in Facebook, TikTok, Air BnB, Alibaba, Roblox, and Stripe. They believe the next $100b business in their portfolio is ArchiPro.
  • We have an excellent ESOP structure in place designed to not only reward you with a strong base and commission structure but also with the ability for you to have a stake in the business.
  • We have crushed New Zealand, we are disrupting Australia and now, we are gearing up to launch in California and the UK, and soon, we will be the default residential building platform globally.

The Role

As our Senior Lifecycle Marketer, your expertise and passion will be the driving force behind our customer retention success. You'll have the unique opportunity to play a key role in our commitment to long-term customer relationships by improving user activation, product adoption, engagement, and retention through nurturing, targeted, and triggered communications and marketing campaigns.

We are looking for someone to join our marketing team who can research and use data to understand user lifecycle stages and build strong communication strategies to provide a smooth and personalised experience for ArchiPro clients that drives business growth.

By acting as a conduit between current customers and the marketing team, the Senior Lifecycle Marketer will ensure ArchiPro is always producing content that proactively satisfies customer's needs.

This is an outstanding opportunity to join a fast-growing team, work cross-functionally, and leave your mark as the team scales up. We're looking for a senior individual contributor who can own both strategy and execution.

Responsibilities include:

  • Build and manage lifecycle marketing strategies that activate, onboard, engage, educate, cross sell, and retain clients through the customer journey.
  • Drive the creation and execution of customer-focused campaigns, content and events.
  • Assist the Client Directors and Client Partnership Managers with complimentary marketing activity, including evaluations of existing customers on the types of content they're engaging with, to cross and upsell them on products.
  • Ensure customers stay engaged with the brand, proactively satisfy their needs and queries through content, and make sure they're the first to know about new features and opportunities to enhance their profiles performance.
  • The segmentation of customers for the purpose of delivering the most relevant and impactful messaging for each customer group.
  • Be the main voice on the marketing team who is closest to your current customers in order to address customer concerns within products and services.
  • Develop robust feedback loops in order to provide data to the product team to channel the development of new features and products that are attractive to current customers as well as preventing defection or competitor offerings.
  • Work with the data, product, operations and client success teams to develop amazing and consistent onboarding experiences.

Requirements

  • 5+ Years proven experience in marketing senior specialist roles, with a strong background in B2B environments.
  • Understanding of marketing and communication channels like email, in-app messaging, content strategies, and omni-channel campaigns is a huge advantage.
  • Strong experience with both marketing and transactional communications across the whole user journey, deep understanding of Lifecycle best practices is a plus.
  • Experience in penetration marketing for the purpose of key account expansion.
  • Strong understanding of analytics and data interpretation.
  • Proficiency in business intelligence tools and dashboard creation, with Hubspot CRM experience being extremely beneficial.
  • You are extremely self-motivated and can work autonomously and build relationships with a diverse set of stakeholders

Benefits

If you are passionate about creating high-quality content and want to work with a team of like-minded professionals, we encourage you to get in touch

  • Competitive Salary
  • Long service 'ArchiVersary' leave - for every year of service you get an extra leave day
  • Opportunity to join our ESOP
  • Company tools of trade incl, Laptop (your preference Mac or PC)
  • Attend our frequent team initiatives & activities
  • Dog friendly workplace
  • Fresh fruit, barista coffee, snacks and a great lolly jar

Our Vision
Our vision is to empower people to create better spaces in which we experience life. To do this, we're making quality architecture more accessible, and this, in turn, will inspire people to invest in quality products and trusted professionals they need to get the job done on time and on budget.

Our Values

  • We are powered by design
  • The PRO mentality is in our DNA
  • We pursue excellence in everything we do
  • Our success is defined by our clients' success
  • At the heart of our platform is the user
  • We're a star team, not a team of stars

The role of Lifecycle Marketing Manager at ArchiPro offers a unique opportunity to work closely with senior leadership in a dynamic and fast-paced environment. If you have the dedication and skills to support our executives and help propel our company forward, we invite you to apply.

We look forward to connecting with you


#J-18808-Ljbffr

  • Marketing Lead

    2 weeks ago

    Auckland, Auckland, New Zealand Vodafone New Zealand Limited Full time

    Select how often (in days) to receive an alert: Title: Marketing Lead - Customer Base (12-month fixed term) At One New Zealand, our purpose is to unlock the magic of technology to create an awesome Aotearoa. We're focusing on investing more into simpler and better products and services, to make things even better for New Zealanders. We are delighted to...

  • Senior Marketing Coordinator

    2 weeks ago

    Auckland, Auckland, New Zealand ClearPoint Full time

    Senior Marketing Coordinator - Expression of Interest Marketing Assistants/Coordinators (Marketing & Communications) Full time Add expected salary to your profile for insights Join a small but dynamic team that covers marketing efforts across two companies within the ClearPoint Group - ClearPoint and AlphaCert. As a professional services company,...

  • Senior Marketing Manager

    2 weeks ago

    Auckland, Auckland, New Zealand Australia and New Zealand Banking Group Limited Full time

    Select how often (in days) to receive an alert: Senior Marketing Manager Department: Data & Marketing - Marketing CoE Location: Auckland Kia Hanga I Te Ao, E Ora Ai, E Tupu Ai, Te Tangata Me Te Kainga. At ANZ, we're shaping a world where people and communities thrive, driven by a common goal: to improve the financial wellbeing and sustainability of our...

  • Senior Marketing Manager

    2 weeks ago

    Auckland, Auckland, New Zealand Medium Full time

    We are looking for an exceptional Senior Marketing Manager to join one of our fastest growing brands In this exciting role, you will lead everything Brand Marketing for the #1 Nappy Brand on Tik Tok.You will lead strategy and initiatives within our major markets, including ANZ, US, Canada, and UK ZURU is on a mission to disrupt across industries, challenge...

  • Senior Marketing Manager

    2 weeks ago

    Auckland, Auckland, New Zealand Medium Full time

    We are looking for an exceptional Senior Marketing Manager to join one of our fastest growing brands In this exciting role, you will lead everything Brand Marketing for Rascals, the #1 Nappy Brand on TikTok, including overseeing marketing strategy and initiatives within our largest global markets: ANZ, US, Canada, and UK ZURU is on a mission to disrupt...

  • Senior Marketing Manager, Nz

    2 weeks ago

    Auckland, Auckland, New Zealand Workday Singapore PTE. Ltd. Full time

    About the RoleThe role of Senior Marketing Manager will be responsible for driving net new pipeline, supporting deal acceleration, driving cross-sell and upsell programs and showcasing ongoing customer success.The ideal candidate will bring demonstrated success as a senior marketing manager.This role will combine strategic planning with hands-on program...

  • Digital Marketing Specialist

    2 weeks ago

    Auckland, Auckland, New Zealand Temperzone Limited Full time

    At Temperzone, we're passionate about creating comfortable and sustainable spaces.As a leading provider of climate control solutions, we design, manufacture, and distribute innovative air conditioning systems across Australasia, Southeast Asia, and China.We are also the exclusive distributor of Hitachi Cooling & Heating products within Australia and New...

  • Lecturer / Senior Lecturer in Marketing

    2 months ago

    Auckland, Auckland, New Zealand The University of Auckland Full time

    Job SummaryThe Department of Marketing invites applications for two Lecturer/Senior Lecturer positions (equivalent to North American Assistant Professor/Associate Professor). We particularly welcome applications from those with experience in Digital Marketing, Social Media, Technology (e.g. AI, chat bots, gaming, smartphones, mobile tech, wearables, bio...

  • Senior Python Software Engineer

    2 weeks ago

    Auckland, Auckland, New Zealand MCS Group Full time

    MCS Group is proud to be exclusively partnering with a brand new entrant to Northern Ireland scene as they build out a brand new tech team in BelfastThis rapidly growing scale-up have disrupted their industry and are embarking on their next phase of growth, opening a brand new office in Belfast City Centre. Already boasting a global team, a market-disrupting...

  • Senior Front End Software Engineer

    2 weeks ago

    Auckland, Auckland, New Zealand MCS Group Full time

    MCS Group is proud to be exclusively partnering with a brand new entrant to Northern Ireland scene as they build out a brand new tech team in BelfastThis rapidly growing scale-up have disrupted their industry and are embarking on their next phase of growth, opening a brand new office in Belfast City Centre. Already boasting a global team, a market-disrupting...

  • Senior Adviser, Market Conduct

    2 weeks ago

    Auckland, Auckland, New Zealand New Zealand Government Full time

    Senior Adviser, Market Conduct at Financial Markets Authority, Auckland Who we are - Ko wai mātouAt the Financial Markets Authority (FMA) the work we do counts - it is challenging, unique and continuously evolving. We ensure better outcomes for investors, consumers and the New Zealand economy through our unwavering commitment to promoting and facilitating...

  • Senior Marketing Manager, NZ

    1 month ago

    Auckland, Auckland, New Zealand Professional Diversity Network Full time

    WorkdayYour work days are brighter here.At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our...

  • Senior Marketing Manager, NZ

    2 weeks ago

    Auckland, Auckland, New Zealand Professional Diversity Network Full time

    WorkdayYour work days are brighter here.At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our...

  • Senior Marketing Manager, NZ

    4 weeks ago

    Auckland, Auckland, New Zealand Professional Diversity Network Full time

    WorkdayYour work days are brighter here.At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our...

  • Senior Marketing Assistant

    2 weeks ago

    Auckland, Auckland, New Zealand MCS Group Full time

    MCS Group is delighted to be working alongside a leading global law firm to recruit a Senior Marketing Assistant (Events) to join their growing team - Initially for a 12-month contract with a high likelihood of permanency.This is a fantastic opportunity if you are looking to progress in your career and widen your knowledge in a Global organisation that...

  • Senior Marketing Assistant

    2 weeks ago

    Auckland, Auckland, New Zealand MCS Group Full time

    MCS Group are delighted o be working with a leading, global law firm operating in over 30 countries to recruit a Senior Marketing Assistant to join there growing team for an initial 12 month period with a strong possibility of extension. What you will do You will support the Client Relationship Managers across a portfolio of accounts in the management of the...

  • Senior Product Manager

    2 weeks ago

    Auckland, Auckland, New Zealand Datacom Full time

    Our WhyDatacom works with organisations and communities across Australia and New Zealand to make a difference in people's lives and help organisations use the power of tech to innovate and grow.About the Role (your why)Join us as a Senior Product Manager in the vibrant field of ecosystem integration at Datapay. Reporting directly to the General Manager -...

  • Growth Marketing Lead

    2 weeks ago

    Auckland, Auckland, New Zealand Starshipit Full time

    Empowering retailers to deliver great shipping experiences is what we doWe're on the lookout for a Growth Marketing Lead to join the team.You will play a pivotal role in overseeing the entire customer journey, from driving qualified leads for our sales team through to nurturing customers throughout the lifecycle to drive conversion and engagement.We're...

  • Marketing Specialist

    2 weeks ago

    Auckland, Auckland, New Zealand TOWER Insurance Ltd. Full time

    Marketing Specialist - Brand and AcquisitionWhy you'll love working with Tower At Tower, we live and breathe our values - they are at the heart of every interaction. Our people come first, we pride ourselves on creating a diverse and inclusive space that allows our people to thrive. Encouraging everyone to bring their whole selves to work, we aim to...

  • Head Of Marketing

    2 weeks ago

    Auckland, Auckland, New Zealand Oyster Management Limited Full time

    Oyster Property Group is a leading New Zealand commercial property and fund manager and is recognised as a market leader in sourcing and structuring property funds and capital raising.We also manage a range of office, industrial, large-format retail, and retail assets throughout New Zealand.At Oyster we are committed to Transforming Property Investment...