Marketing Acquisitions Lead

Join us as a Marketing Acquisitions Lead and lead impactful campaigns that spark engagement and accelerate conversions

• Thrive under leaders who champion respect and support your success
• Make a meaningful difference in what you do
• Enjoy varied and dynamic work

About Ryman Healthcare

Ryman Healthcare is a leader in retirement living and aged care. Our driving purpose is to enhance freedom, connection and well-being for people as we grow older. We own and operate 49 villages in New Zealand and Australia and we employ approximately 7,700 team members across a range of different sectors. Additionally, we are proud to be the first healthcare company to receive the Wellbeing Tick.

At the heart of our business, everything we do must be 'Good enough for mum and dad.

What will you do?

We are seeking an energetic Marketing Acquisitions Lead to drive targeted campaigns that attract prospects and support conversion rates across our marketing funnel. You will combine creative thinking with data led decision making to shape acquisition activity that is both effective and meaningful. As the Marketing Acquisition Lead, you will support the customer journey from first enquiry through to resident conversion, optimising messaging, channel use and targeting to increase lead numbers and enhance conversion potential.

This role can be based out of our Christchurch or Ellerslie Auckland office.

Key responsibilities include:

• Lead the design and management of village-specific regional and local area marketing campaigns to deliver marketing and sales outcomes.
• Plan and execute marketing campaigns to deliver on lead and sales targets including new site lead development, unit sales and care occupancy.
• Collaborate and brief into digital marketing team to execute campaigns on digital marketing channels.
• Work closely with the sales team to align lead generation efforts with sales processes, ensuring high-quality leads are passed through.
• Continuously monitor and adjust marketing tactics to ensure strong performance throughout the acquisition funnel.
• Analyse campaign performance data, reporting on key metrics as set out in the marketing strategy.

What's in it for you?

If you are interested in joining an organisation with a clear purpose and a commitment to innovation, kindness and excellence, we would love to hear from you

In addition, a career at Ryman offers:

• Ongoing support for professional development
• Additional wellbeing leave
• Access to over 60 discounts with well-known brands across a variety of sectors including; health and wellbeing, banking, insurance, and retail
• Social club events, furry Friday's (bring your dog to work), free yoga classes
• Free gym membership for onsite gym
• Convenient Ryman owned onsite café (Pioneers Café) with affordable pricing

Who are you?

• You have demonstrated experience in acquisition marketing, campaign management or performance marketing
• You are confident optimising lead generation, improving conversion and delivering measurable commercial outcomes
• You bring strong analytic and data capability with a focus on insight driven decision making
• Collaboration is key - you thrive in positive, trusting teams that work together as one
• You value people and kindness, and are passionate about learning and delivering excellent results
• You strive for excellence and constantly look for ways to exceed expectations; delivering a high-quality service at speed will be second nature
• You show resilience and composure under pressure and have a solution-focused approach to challenges.

If you are interested in joining an organisation with a clear purpose and a commitment to innovation, kindness and excellence, we would love to hear from you

At Ryman, we support an environment where everyone feels welcome to be themselves. We embrace diversity and celebrate individual uniqueness, encouraging anyone wanting to work for Ryman to apply for our vacant positions.

Applications will be reviewed as they are received and interviews may take place prior to the close date. This means a job ad may close before the advertised close date.