Marketing Automation Specialist

Te Rōpū Pāpori | Engagement

Located in Ōtautahi | Christchurch, Aotearoa | New Zealand
- Full-time 37.5 hours per week (1.0 FTE)
- Continuing (permanent) position
- Generous annual leave provisions and professional development opportunities
- Kia hiwa rā, kia hiwa rā_
- He hiahia, he pūkenga nōu ki te mahi a te _**_Marketing Automation Specialist_**_? Nāia te pōwhiri nā Te Whare Wānanga o Waitaha kia tono mai i te tūranga nei._

**Āu Mahi | What You Will Do**
As Marketing Automation Specialist, you will create and manage UC's lead generation and nurturing strategy to increase appeal and preference for UC. You will be responsible for the design, build and iteration of UC's marketing automation strategy and plan to effectively grow and segment marketing leads, and drive student acquisition, conversion and retention from UC's priority international, online and domestic audiences. You'll collaborate with cross-functional teams to enhance lead generation, optimise marketing platforms, and drive student acquisition, conversion, and retention.

**Mōu | Who You Are**
You will be an experienced Marketing Automation Specialist with at least 5+ years' in a digital marketing automation role and hold a Bachelor's degree (NZQA Level 7) in a relevant field, or equivalent professional experience, as well as have:

- Experience designing and implementing lead generation and nurturing strategies and programs
- Demonstrated experience and competency using enterprise Marketing Automation platforms like Click Dimensions and/or Adobe Journey Optimiser, and advanced GA4 user with expert skills in GTM and Looker Studio
- Experience or knowledge of other platforms in our stack (Dynamics 365 CRM, Click Dimensions, Google Analytics, Adobe Experience Manager, Adobe Express), Expert in creating and managing UTM parameters and urls
- Strong project management skills, with the ability to manage multiple campaigns simultaneously and meet deadlines.
- Collaborative self-starter who is hands-on, goal-orientated with strong written and verbal communication skills and a high attention to detail.
- An alignment with our organisation's values and culture, promoting a positive and inclusive work environment.

**Mahi Ngātahi | Who You Will Work With**
As part of the Engagement portfolio, the marketing team exists to build the profile and reputation of UC as an outstanding, world class learning environment that supports the pursuit of excellence, attracts a diversity of talent and investment, and continuously reinforces the value of UC qualifications and experience. As ambassadors for the University's marketing strategy, the team work with a range of stakeholders internally and externally, including senior university managers, academic staff, major donors, prospects and alumni.

**Ngā Painga o UC | Why UC**

Ngā Uara | Our Values of manaakitanga, whanaungatanga and tiakitanga guide our decisions and behaviour and provide a roadmap for how we do things at UC, affirming our commitment to pastoral care and support for our ākonga and staff. They challenge and inspire us to be the best we can, and make UC a great place to work and study. For more info on Ngā Uara | Our Values visit us here.

We are committed to accessible higher education, service to the community and the encouragement of talent without barriers of distance, wealth, class, gender or ethnicity. The University explicitly aims to produce graduates and support staff who are engaged with their communities, empowered to act for good and determined to make a difference in the world.

**The closing date for this position is: 7**th** February 2025 (midnight, NZ time)**

**Pēhea te tono mai | How You Apply**

Applications for this position must be submitted via our careers website and should include a cover letter and resume.

You must have Aotearoa New Zealand or Australian citizenship/permanent residency to be considered for this role. If you hold a valid work visa and are physically present in New Zealand, then you may also be considered.

**Job Details**:

- Reference #
- 24113
- Posted on
- 22 Jan 2025
- Closes on
- 07 Feb 2025 23:59
- Location(s)
- Christchurch
- Expertise
- Communications, Information Technology, Marketing, Project Management, Sales / Relationship Management, Science & Technology
- Job level(s)
- Experienced
- Work type(s)
- Continuing (Permanent) full-time