General Manager Brand and Community

Are you a leader, with a strong marketing background (including brand strategy and fundraising) that can bring passion and vision to youth development within the community? The Y is looking for a commercially sharp, purpose-driven leader to take our brand, engagement, and partnerships to the next level. This role plays a key part in delivering our 'Igniting Futures Strategy' - a bold, focused plan to grow our impact, strengthen community connection and build a future-fit Y

This is a Senior Leadership role with heart and hustle - combining brand strategy, marketing, product, fundraising, sponsorship, digital, and community partnerships. Reporting to the CEO, you'll be part of the Senior Leadership Team and help shape how The Y shows up across Tāmaki Makarau. You'll drive visibility, income and impact, from fitness and youth programmes to major campaigns and strategic partnerships.

What You'll Lead:

• Brand & Marketing Strategy - Lead the development and execution of a brand strategy that builds trust, drives engagement, and reflects the organisation's values. Oversee integrated marketing efforts across digital, print, PR and content to grow awareness and attract supporters, participants, and partners.
• Product & Portfolio Management -Develop and manage a cohesive portfolio of programmes, services and campaigns aligned with community needs, revenue goals, and strategic priorities.
• Community & Youth Engagement -Design and deliver meaningful community and youth development initiatives that prioritise equity, accessibility, and inclusion.
• Stakeholder Management & Partnerships -Build and maintain trusted relationships with a wide range of stakeholders, including funders, sponsors, Iwi, government agencies, schools and community groups.
• Commercial Development & Fundraising -Drive sustainable revenue through diversified income streams including fundraising, sponsorship, donor engagement, grants, social enterprise and commercial ventures.
• Strategy, Insight & Reporting - Translate organisational goals into brand, marketing and engagement strategies with clear KPIs and outcomes.

• People Leadership & Culture -Lead, grow, and inspire a high-performing, cross-functional team spanning marketing, fundraising, digital and community roles.

• Digital & Lead Generation

What You'll Bring:

• Strong Senior Leadership experience across brand, marketing and community development.

• Experience working with or for not-for-profits, public, or community-based organisations is a must, including fundraising.

• Commercial acumen and audience insight.

• Fundraising or commercial sponsorship success.
• A passion for community, equity and inclusion.
• Energy, creativity and strategic thinking.
• A collaborative leadership style, with the ability to influence and get things done.

It's fun to work for The Y

As a not-for profit, everything we do each day has a positive impact, and we have fun doing it We believe in the power of inspired and connected communities, where people feel safe and are motivated to reach their full potential. Our values of Caring, Respect, Honesty and Responsibility are at the core of our culture and the valued connections and friendships you'll build here are lifelong. The Y employees represent many lifestyles and reflect the diversity of the communities we serve, with jobs and hours to suit everyone's stage of life from Our varied services and activities offer a wide range of career pathways, where your development will be supported to help you reach your career goals. Our STAR Awards, Outward Bound scholarship opportunities, and long service recognition reward your contribution. We have benefits to suit your lifestyle, with access to free counselling, free annual flu vaccinations, free gym membership for all employees, and discounts for our services such as early learning centres, before and after school care, camps, swim school and sports leagues.

To Apply:

We're building a brand that reflects the energy, ambition, and diversity of our communities across TāmakiMakarau. If you want to work somewhere where purpose meets pace - and where your ideas will thrive - we'd love to hear from you.

If this sounds like you, please click 'Quick Apply'

All applicants must:

• Currently hold the right to work in New Zealand and currently be in New Zealand.
• Return a satisfactory Police Vet before commencement of employment.

The Y North is committed to the safeguarding of children and young people in our care, and it is our expectation that all staff will operate in a way that reflects this intent. Staff will be required to attend Safeguarding workshops, trainings and online modules to comply with The Y North Safeguarding Children and Young People Policy