Brand Manager

Date: Feb 19, 2025 - Location: Auckland, NZ - Additional Location: - Function: Marketing - Seniority Level: Associate - Employment type: - Workplace Type: Hybrid - Company: THIRSTY CAMEL LIMITED Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas. Headquartered in Milan, Italy, Campari Group owns 22 plants worldwide and has its own distribution network in 22 countries, and employs approximately 4,000 people. Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry. General Description of the Role As the Brand Manager you will drive brand ownership and execution of the Annual Brand Plan achieving brand objectives (volume, share, CAAP and consumer KPIs including brand purchase funnel). Key Responsibilities and Activities **Execution** - Develop and execute the Annual Brand Plan (managing timelines, budgets and alignment) - Deliver sales volume, net sales value, market share and profit projections for the brand trademark - Work closely with Brand Owners on brand reporting, understanding global brand prioritise and executing locally aligned with global brand plan and guidelines - Using grounded consumer insight to plan, direct and manage marketing efforts, to achieve maximum return on investment - Ensure the integrity of the brand at all times - Develop agency briefs for all elements of the marketing mix and day to day agency management including Media, Digital, in outlet execution and incentives - New Product Development management of gate process for Campari and the Brand Owner - Manage the execution of all elements of the marketing mix - Administrative support and post analysis of campaigns including recommended improvements for future activity - Understanding of packaging artwork - Align Channel, Key Account and Field sales teams on all key activities - Ensure all A&P is tracked, allocated, processed with the Finance process and reporting and oncharged where applicable **Insights** - Conduct regular trade visits to ensure execution on shelf, planograms, pricing and visibility of brand - Become a brand expert - brand, consumer, category and competitor performance analysis and recommendations - Monitor ongoing brand health Key Relationships **Internal**:; Brand Marketing team, CCM team, Category and Key Account Managers, Regional Sales Managers, logistics and customer services team **External**: Brand Owners and partners, agencies and industry bodies including LAPPS, customers, event owners Experience Required - 3-5+ years marketing experience in a Brand Management role - Liquor industry, FMCG or agency side experience preferred - Understanding of differing channels and execution understanding - Degree qualified in Business or Commerce, or equivalent is preferred **Skills**: **Analytical skills -**The ability to translate industry, channel, customer, category and brand information into actionable insights for both the Marketing and Sales cross functions. **Commercial Acumen -**demonstrating the ability to manage an expense budget necessary, providing regular updates and forecasts, as well as finding ways to reduce the "cost of doing business". **Superior communication skills -**The ability to create compelling internal and external presentations (written and verbal) to drive field team and customer compliance to Campari's executional standards. **Office Applications -**Intermediate skills in Excel, Word and PowerPoint essential. **Project Support-**Ability to support the coordination of complex projects. Functional Competencies **Creative Mindset** - Ensuring that Campari's executional standards in store/venue exceed competitor benchmarks and seek to surprise and delight our customer partners. Bringing a sense of passion and excitement to our executions that will foster brand love for the Campari portfolio. **Presenting and Communicating** - Able to present information, ideas and proposals and communicate in an influential, confident, clear and open way with both internal and external stakeholders. Being able to articulate strategy and demonstrate how it connects through to the channel execution plan is central. **Relating and Networking** - The ability to establish relationships both inside and outside the organization as well as cultivating a wide range of contacts that lead to a greater ability to source information and build competitive advantage. General Competencies **Work Results & Execution** - Pays attention to details; achieves key objectives and meets the defined deadlines; is highly productive and delivers high-quality; works effectively under pressure or heavy workload, balances multiple projects; accepts new and greater responsibilit