Digital Marketing Lead

Southern Cross Travel Insurance (SCTI) is a proud member of the Southern Cross whānau, shining brightly in the market in both New Zealand and Australia. We're incredibly proud to be the market leader and it's an exciting time to join the beating heart of the business and to be there when our customers need us the most.

The needs and expectations of our customers are changing faster than ever, and we are right here with them providing assurance on their travels.  We have a diverse and inclusive culture where team members are empowered to make decisions and succeed. Together, we are committed to achieving extraordinary results.

About the role:

The Digital Marketing Lead is a newly created role, responsible for operating the digital marketing tools including configuration, marketing data strategy and optimisation campaign effectiveness to drive business outcomes.

You will have a key eye for detail and be able to work with both internal and external stakeholders on key projects and initiatives.

This is a great time to join us and become a key player in the Customer Growth

team.

Key responsibilities:

• Building and managing marketing automation workflows: Creating automated sequences of marketing actions based on customer behaviour and data.
• Working with the Technology team to integrate new data sources by providing data integration requirements and segmentation to create detailed customer profiles and segment audiences for targeted campaigns.
• Support campaign creation and execution: Building
• and launching automated email campaigns and other marketing initiatives across various channels.
• Develop and coordinate marketing testing and optimisation plans to improve engagement and conversion.
• Implement best practices for lead management, attribution, and lifecycle tracking within the CRM environment.
• Where required this role will be a key contributor and stream lead to relevant projects within the business including CRM/Automation.
• Responsibility of ongoing management of the MA platform.

About you:

• Experience in data analysis and reporting tools (e.g., Google Analytics, Excel, etc.).

• Strong analytical skills with the ability to translate data into actionable insights and strategies.

• Excellent communication and stakeholder management skills, with the ability to translate technical requirements into business-friendly insights.

• Detail-oriented with strong organizational and problem-solving skills.

• Ability to interpret data, identify trends, and draw actionable insights.

Experience Required

• Proven experience in marketing automation (eg exposure to Marketo, HubSpot, Braze).

• Strong understanding of email marketing best practices, segmentation, and A/B testing.

• Strong understanding of CRM integrations (e.g., Salesforce, Microsoft Dynamics) and marketing data flows.

• Experience managing end-to-end marketing automation migrations with minimal disruption to ongoing campaigns.

Desirable:

• Financial Services or adjacent services experience.

• Prior experience in 'Direct to Consumer' business models with a strong digital focus

There are lots of reasons you'd want to work with us

Here are just a few:

You will be supported to continually learn and improve your skills, share knowledge and ideas and be part of an amazing values-based culture where people are at its heart.  We're here with you and your whānau

• Fully subsidised medical insurance for you and your immediate whānau

• Subsidised pet and travel insurance and special discounts for your whānau

• Additional parental leave benefits

• Life & terminal illness insurance

• Excellent work/life balance, including 5 days of wellbeing leave

• Opportunity to purchase flexi leave

Here at Southern Cross Travel Insurance, we recognise that people are as diverse as the places our customers travel to. We are committed to our journey of providing an inclusive culture for our team, where diversity is embraced and celebrated.  Applications are welcome from individuals from all walks of life, including diverse backgrounds, experiences, and perspectives.

Applications close on Friday 31st October at 5pm. Please note that applications will be reviewed continuously throughout the process, and appointments may be made before the official closing date of the advert.