Head of Marketing

Description
About the Company
Animals Like Us is a fast-growing New Zealand success story on a mission to redefine pet nutrition and well on its way to becoming an iconic global brand.

Founded by Jeremy Moon (Icebreaker Founder) and CEO Rob Achten (Icebreaker's original Creative Director), the company blends deep brand expertise with a bold purpose: to make dogs healthier through food that's both nutritious and delicious.

Operating at the intersection of brand, digital, and performance marketing, Animals Like Us delivers premium products that people and their pets genuinely love and they're now looking for a
Head of Marketing
to help shape the next chapter of this movement.

About The Role
This is a hands-on leadership role where you'll transform CEO-led brand strategy into integrated campaigns that connect creativity with data-driven performance. From paid media and CRM to social, influencer, and retail activation, you'll shape how consumers discover, experience, and fall in love with the brand.

If you thrive in fast-paced environments and want to leave a lasting mark, this is your opportunity to help scale a challenger brand into a global category leader.

What You'll Do

• Performance Marketing – Build acquisition plans, lead performance marketing across retailer-owned media networks and with online retailers, and optimise spend for ROI to drive efficiency across channels.
• Social & Influencer Strategy – Own global social media strategy and create and execute compelling content and partnerships that drive awareness and advocacy.
• Go-to-market and New Product Launch – Partner with Sales leaders on strategies for new product launches alignmed with brand positing and commercial objectives.
• Integrated Retail Marketing – Partner with regional Sales leaders to deliver sell-through, velocity, and best-in-class in-store execution that connects seamlessly with digital demand.
• Creative Excellence: Translate brand strategy into campaigns, creative assets, toolkits, and guidelines.
• Data & Insights – Build dashboards and performance reporting that link every marketing investment to revenue, margin, and ROI.
• Website Management – Oversee and manage all company websites across USA, New Zealand and Australia.
• Lead & Collaborate – Develop capability within a small, high-impact team, work cross-functionally with Sales, Supply Chain, and Finance and foster a culture of AI-driven innovation and experimentation to accelerate outcomes.

What You'll Bring

• Experience in integrated multi-channel marketing roles within consumer brands (FMCG, lifestyle, or premium goods).
• Proven performance marketing success running paid media, CRM, social, and influencer programs with measurable commercial outcomes.
• Strong analytical and commercial mindset — fluent in data, dashboards, and decision-making.
• Experience balancing brand consistency with commercial delivery across multiple markets.
• Comfortable leveraging AI tools and platforms to enhance performance marketing, automate workflows, and unlock insights at scale.
• Entrepreneurial spirit — comfortable moving fast, testing, learning, and optimising what works.

Why This Role Matters
This is a pivotal commercial role in a rapidly scaling NZ-founded company. You'll help build the systems, capability, and marketing playbooks behind its next stage of growth – turning ambition into measurable global success.

The role will suit someone who thrives in ambiguity, executes with purpose, and sees opportunity where others see constraints. If you're curious, collaborative, and ready to co-create, let's talk – even if your path looks a little different. Dog lovers will be in good company.

Get in touch with Erin Donkin, the S&M Manager at Hunter Campbell on