Social Media Manager

Company Description

Situated within the Auckland CBD, this role is an on property-based role. With your base location being within our CP Hotels' thriving office space, you will be on site at our hotels throughout New Zealand on a regular basis.

We have 13 Accor Hotels looking for their next Social Media Manager This role will be responsible for all areas of the social media function across a wide range of hotel brands and restaurant concepts.

Accor offers a welcoming, team-focused environment where everyone works together to create exceptional guest experiences. With 200 dedicated Heartists to support and guide, you'll have the opportunity to build meaningful connections and work across a variety of focus areas.

With us, your personality is valued, your opportunities for growth know no boundaries. Every action you take has a positive and memorable impact on the experience of our customers, your colleagues, and also, on the planet, contributing to pioneering the art of responsible hospitality.

Become a Heartist, and let your heart guide you into a world where life pulses with passion.

Job Description

We are seeking an energetic and creative Social Media Manager to join our team. This role is responsible for creating and delivering high-impact social media plans and driving engagement across our CP Hotels Portfolio.

• Produce a high volume of social content quickly and efficiently, including short-form videos, reels, and visual stories.
• Adapt storytelling for different brand tiers, ensuring content-first thinking and strong visual impact.
• Shoot, edit, and optimise video for social platforms using professional tools.
• Apply creative techniques to maximise engagement and shareability.
• Maintain a strong understanding of all major social platforms and tools, including Meta Business Suite, TikTok, Instagram, and emerging channels.
• Ensure content is optimised for each platform's best practices and algorithms.
• Stay ahead of social media trends, platform updates, and cultural moments.
• Introduce innovative ideas to keep content fresh and competitive.
• Work closely with the marketing cluster and hotel teams to ensure consistent messaging and timely delivery.
• Support cross-functional campaigns with content-first executions.
• Monitor engagement metrics and campaign performance to inform future content strategies.
• Create post campaign reports and monthly reporting for hotels.
• Prioritise tasks effectively to meet deadlines and deliver at speed without compromising quality.
• Monitor and manage social media communities across all platforms.
• Respond promptly to comments, messages, and engagement to maintain a positive brand presence.
• Maintain planned social media calendars at least three months in advance, ensuring timely delivery of campaigns and content.
• Coordinate with internal teams to align calendars with marketing priorities.
• Consider the financial impact on the hotels for all activities and commitments.
• In accordance with the budget, manage all paid media.
• Align with all procedures, processes and accurate information that support key financial objectives.
• Keep accurate records of invoices and monthly and monthly expenditure, reporting any discrepancies or concerns to your manager.

Qualifications

• Tertiary qualification in creative discipline, marketing, commerce or related field
• Two plus year's hands-on experience in a similar social media role with proven experience developing and executing marketing strategies within the Hospitality industry.
• Experience in delivering to KPIs and high market performance.
• Proven experience in social media marketing with a strong portfolio of video and visual content.
• Advanced video production and editing skills (Adobe Premiere Pro or similar).
• Strong understanding of social media platforms and tools, including Meta Business Suite.
• An ability to understand and navigate complex stakeholder environments
• Highly organised with strong prioritisation skills and ability to work collaboratively in a fast-paced environment.
• Sound understanding of emerging trends in the industry
• Creative thinker who thrives under pressure and embraces innovation.
• Ability to align social media plans with overall brand and business goals.
• Skilled in producing engaging, high-quality content tailored to different audiences.
• Proficient in tracking KPIs, analysing performance, and adjusting strategies.
• Expertise in running and optimising multi-property ad campaigns.
• Entrepreneurial spirit with drive, ambition and high level of energy

Additional Information

Why work for Accor?

Accor is one of the largest global hospitality businesses, with over 5400 Hotels across 110+ countries, the career development opportunities are endless.

Benefits Your Way

• On-site we offer laundry services
• Learn your Way - Access to our Accor Academy so you can Earn while you Learn
• Incredible Accor Heartist Benefits - including discounted Food & Beverage + Accommodation Worldwide
• Daily staff meal provided while on duty
• Accor's Parental Leave Scheme
• Ongoing reward and recognition incentives in Accor anniversaries
• Opportunities for further development and worldwide career progression within Accor

Our Commitment to Diversity & Inclusion:

We are an inclusive company, and our ambition is to attract, recruit and promote diverse talent. we offer reasonable adjustments to support you. if you require an adjustment to be made during the recruitment process, you're welcome to let us know.