Digital Automation Manager

Company Description

Who we are:

UP Education is a leading Australasian dual-sector education group, delivering foundation, vocational and higher education to domestic and international students. At UP Education, we are on a mission: to elevate and empower students to unlock their potential. Known for our agility, and responsiveness to the changing world.

We believe learning should be defined by the exceptional and at UP Education we have an ongoing commitment to the development of our staff.

To find out more about us, please visit 

Job Description

Digital Automation Manager

Location: Ponsonby, Auckland 

Full-time | Permanent | Hybrid

About the Role:

We are looking for a Digital Automation Manager to join our Marketing team — a highly skilled professional who can bridge the gap between marketing strategy and technology. This role will lead marketing automation initiatives across our group, helping us deliver smarter, data-driven, and personalized experiences to prospective students.

Key Responsibilities

• Lead marketing automation and optimization initiatives across all UP Education brands and providers.
• Act as the technical expert across our marketing tech stack, including Marketo, HubSpot, Salesforce, Dynamics 365, WordPress, Contentful, and Zapier.
• Use automation and CRM integrations to drive performance, engagement, and lead conversion.
• Collaborate with IT and third-party suppliers to implement Modica SMS across the Group.
• Conduct quarterly reviews of marketing technology across the Group, standardizing platforms for efficiency (e.g., consolidating Australian providers).
• Manage and maintain CRM database integrity and data cleanup projects.
• Lead Open Day technology integrations, ensuring seamless sign-in and lead capture processes via Marketo and third-party systems.
• Own and optimize lead nurture programs and autoresponders across all providers, including specialized campaigns for NZ International and NZMA high school initiatives.
• Oversee Marketo setup and onboarding for new providers.
• Partner with the marketing team to deliver virtual campus tours across the network.
• Implement and enhance Dynamic Chat experiences for lead engagement.

Qualifications

About You

You're a data-driven problem solver who thrives at the intersection of marketing and technology. You enjoy designing automated journeys, improving processes, and collaborating across teams to deliver measurable impact.

You'll bring:

• 3+ years' experience in marketing automation or CRM management roles.
• Proven expertise in Marketo (or similar platforms) and CRM systems like Salesforce or Dynamics 365.
• Experience in Hubspot would be an advantage.
• Strong understanding of customer journey design, lead scoring, and email automation workflows.
• Ability to work with APIs, integrations, and data mapping between systems.
• Excellent project management and stakeholder communication skills.
• A passion for digital innovation and continuous improvement.

Additional Information

Why work with us?

• Learn from a diverse group of exceptional marketers with a wide array of skills
• Role is based in vibrant support office in Ponsonby, Auckland with the freedom to work from home
• We value individuality and welcome your ideas and voice

• Join a team dedicated to propelling your career while embracing exciting challenges

• 3-week Xmas close-down period to relax and enjoy the summer with family and friends

Our application process:

To apply for this position, please submit your resume and a cover letter detailing your relevant experience and interest in the role.

Questions about your identity help us appreciate the diversity of individuals looking to work at UP Education, ensuring we're attracting applications from people with identities and perspectives that are as diverse as our students. These are voluntary disclosures and candidates can elect not to answer these questions.

We are an equal opportunity employer.  As part of our commitment to equity, we work to ensure a fair and consistent interview process.  We celebrate diversity and we are committed to an inclusive work environment.

Questions about your identity help us appreciate the diversity of individuals looking to work with us, ensuring we're attracting applications from people with identities and perspectives that are as diverse as our students.

We are an equal opportunity employer. As part of our commitment to equity, we work to ensure a fair and consistent interview process. We celebrate diversity and we are committed to an inclusive work environment.