Fractional GM

Flow, people, planet. Help WE-AR hum. Fractional General Manager (Operations & People) —15-20 hours/week

About WE-AR:WE-AR is a values-led clothing brand crafting beautiful, ethical fashion, movement wear and essentials. We believe style and sustainability can co-exist — and we're building a business that proves it.

The role:WE-AR after a fractional GM to run the day-to-day: from marketing to order-to-door flow and inventory health to coaching our team and uplifting culture. You'll tighten the machine without losing the magic.

About you:

You're a natural connector who rallies people around a clear vision. You've run a business (yours or someone else's), spot strategic opportunities fast, and turn them into action—then coach the team to deliver.

You're inherently ethics-driven with great taste, able to translate the founder's and brand aesthetic vision into clear standards and ensure consistent delivery of a beautiful, sustainable aesthetic across every touchpoint of marketing, photo shoots, digital assets, product, packaging, and merchandising.

You'll understand how to motivate a team with clear expectations in a fun, upbeat environment where issues are dealt with humor and understanding. You'll own monthly sales and operations reporting and drive initiatives that balance demand and supply to deliver on the annual forecast—ensuring manufacturing orders, stock & logistics, and marketing goals are planned and achieved while hitting on time customer deliveries and maintaining margin for retail stores and e-commerce.

You'll be joining a company undergoing rapid international growth with opportunities for  travel to Waiheke Island and Bali and career growth opportunities as the business scales.

At WE-AR, you'll…

• Own S&OP, fulfillment, and launch rhythms so customers get what they love, on time.
• Reduce cost-to-serve while improving service (yes, both).
• Build simple people systems: goals, feedback, growth, and great hiring.
• Champion customer care, quality, and sustainable practices.
• Report clean weekly numbers and solve what's stuck.
• Drive strategy while letting the team to deliver the tactics
• Brand consistency especially in aesthetics and values across communication, product, packaging, digital assets and merchandising.
• Work closely with the founder on growth strategies and embodying the values of the brand.
• Optimise utilisation of our tech stack: Lightspeed, Shopify, Marsello, Klaviyo

You bring:

• Refined aesthetics and a passion for beauty
• Ops leadership in apparel/e-comm/retail or other similar industry
• People & Culture chops — HR understanding, coaching, hiring, and healthy performance
• Love for data and continuous improvement; steady hands, kind heart
• Alignment with ethical fashion and inclusive workplaces

The Details:

• Time: 0.4–0.6 FTE hours/week), flexible
• Location: NZ (Ponsonby Auckland HQ, with occasional travel to Waiheke and Bali)
• Contract: Independent contractor with opportunity for further based on performance.
• Start: ASAP

Why WE-ARMeaningful work, real ownership, and a team that cares — about people and the planet. You'll leave things better than you found them.