Product Marketing Manager

Do you like translating technical product features into clear, compelling messaging that resonates with target audiences?
Well, we have an exciting twelve-month maternity cover position in our award winning and highly successful Auckland Software Marketing team.
It’s a cross-functional, collaborative position that will move across our various software teams, time zones and throughout the broader IDEXX team. This position will continue to develop, and lead go to market (GTM) strategies for ezyVet & Neo, which are part of the IDEXX Veterinary Software portfolio.
So, what is IDEXX Veterinary Software?
IDEXX Veterinary Software is a portfolio within IDEXX which focuses on software solutions to enhance the health and well-being of pets, people, and livestock around the world.
But what is ezyVet & Vet Radar you ask? ezyVet is a cloud based Veterinary Practice Management Software and Vet Radar is a workflow management software. We provide easy to use Software that helps veterinary practices save time, increase revenue, communicate better with clients and reduce workload stress.
We are a premium software product and part of IDEXX’s Veterinary offerings.
Pets and tech, it’s a winning combo
So what are we looking for?
Develop and execute comprehensive GTM strategies for product launches, ensuring alignment with product, sales, and marketing teams
Craft clear value propositions and product positioning that differentiates ezyVet in the market
Translate complex technical features into customer-centric benefits that resonate with buyers, users, and influences
Collaborate with sales to develop tailored messaging for different stages of the customer journey including building sales enablement tools
Develop high-impact marketing collateral such as datasheets, case studies, whitepapers, presentations, and demo scripts
Partner with customer success and sales teams to gather feedback from customers and prospects to inform product development and marketing strategies
Conduct ongoing market research to deeply understand customer needs, buying behavior, and market trends
Monitor competitive landscape, providing actionable insights on competitors’ strengths, weaknesses, and market moves
Define and monitor key performance indicators (KPIs) for product marketing campaigns and initiatives
Report regularly on campaign performance, competitive analysis, and market positioning
**What you will bring**:
Proven track record of launching and growing B2B SaaS products, with deep knowledge of the end-to-end product marketing lifecycle
Demonstrated ability to conduct market research, customer segmentation, and competitive analysis
Strong skills in writing and creating high-impact marketing and sales enablement content
Excellent collaboration and communication skills with a history of working cross-functionality with product, sales, and marketing teams
Strong analytical mindset with the ability to derive insights from market research, customer feedback, and performance data
Able to thrive in a fast-paced, rapidly evolving environment with shifting priorities
**Bonus**: experience in the animal health (veterinary) space
**What you can expect from us**:
Meaningful work with real global purpose
Great tech kit for both work and personal use
Sweet office space to collaborate - including a gym and roof top
Coffee + snacks + catered lunches at least twice a week
Awesome colleagues who will quickly become your second family
Animal friendly office
**Why IDEXX**:
We’re proud of the work we do because our work matters. An innovation leader in every industry we serve, we follow our Purpose and Guiding Principles to help pet owners worldwide keep their companion animals healthy and happy, to ensure safe drinking water for billions, and to help farmers protect livestock and poultry from disease. We have customers in over 175 countries and a global workforce of over 10,000 talented people.
So, what does that mean for you? We enrich the livelihoods of our employees with a positive and respectful work culture that embraces challenges and encourages learning and discovery. At IDEXX, you will be supported by competitive compensation, incentives, and benefits while enjoying purposeful work that drives improvement.
Let’s pursue what matters together.
IDEXX values a diverse workforce and workplace and strongly encourages women, people of color, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply.
IDEXX is an equal opportunity employer. Applicants will not be discriminated against because of race, color, creed, sex, sexual orientation, gender identity or expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition, or any protected category prohibited by local, state, or federal laws.
ezyVetjobs
LI-JS1