Product Marketing Manager

Education Perfect is an EdTech platform designed to empower educators and amplify their impact in the classroom. We aim to enable teachers to personalise learning at scale with a range of powerful learning, assessment, and insights tools, helping them and their students reach their full potential.

As an EPeep, you’ll work on projects that have a real impact on students' lives and have the freedom, support and resources you need to develop your skills and grow your career.

We’re looking for a Product Marketing Manager to join our team. In this role, you’ll be the connector between our Product, Marketing and Sales teams, turning product innovation into market impact. You’ll drive go-to-market plans for the features and content you own, ensure our messaging is compelling and consistent and develop strategies that drive adoption and engagement of these features within the EP platform.

You’ll immerse yourself in the education landscape, understanding teaching and learning best practice and translating that insight into marketing strategies that resonate with educators, learners and decision makers. This is a role where you’ll blend strategic thinking with hands-on delivery, taking products from concept to adoption and continually optimising their market performance.

**This position is offered as a 12 month fixed-term contract to provide parental leave coverage.**

**What you will do**
- Develop and execute comprehensive GTM plans for new features, content and product updates, ensuring alignment with company objectives and market needs
- Create initiatives to encourage key product behaviours, increase user engagement and support long-term product success
- Use user data, product analytics and market insights to identify growth opportunities, inform campaigns and track success metrics
- Collaborate with internal teams to adapt product positioning and marketing strategies to regional needs, ensuring relevance and impact in high-growth markets
- Develop clear, benefit led messaging and positioning that communicates our value proposition to different audiences
- Work with content teams to deliver marketing collateral, sales tools, presentations and educational materials that support adoption and retention
- Stay across market trends, emerging technologies and competitor offerings to inform strategy and positioning
- Provide guidance and support to the marketing team on campaign execution, content creation and brand consistency

**About you**
- 3+ years in product marketing within SaaS, preferably in the edtech industry or another complex, fast moving sector
- Demonstrated success driving product adoption, engagement and measurable growth through strategic marketing initiatives
- Strong ability to interpret data, user behaviour and market insights, then turn them into actionable strategies
- Exceptional communication and stakeholder management skills
- Skilled at explaining complex ideas in clear, engaging language tailored to different audiences
- Proven ability to work seamlessly across Product, Sales, Marketing and regional teams to achieve shared goals
- Thrives in a fast-paced, changing environment with multiple priorities and stakeholders

Equitable opportunities, growth, and development lie at the heart of how we work at EP. We understand that not all applicants may possess all the following attributes so if you think you have what it takes, but are not sure you check every box, we would love to still hear from you

**What we offer**
- Christmas Shutdown Leave: Enjoy a full company shutdown during the week of Christmas, with 3 extra days of paid leave to bridge any non-public holidays
- Volunteer Day: All EPeeps receive one paid day per year to volunteer and give back to their communities
- Employee Assistance Program: Access 24/7 confidential support via Sonder for mental health, safety and medical needs - available globally and fully funded by EP
- Communication Allowance: Get $50 NZD/month toward your phone and internet costs if you work remotely or in a hybrid setup
- Referral Bonus: Recommend great people and earn a $2000 NZD pre-tax bonus when your referral joins and passes their trial period
- EP Support Groups: Mana Wahine, DEI, Environmental Impact and Wellness Committees
- The opportunity to work within a growing global business with Diversity Works accreditation, Carbon Net Zero BCorp status, Digital Promise certification, and an unwavering commitment to our mission, people, and community

We celebrate individuality, value diversity, and understand that flexible and remote work opportunities enable our team members to work in a way that fosters creativity and inspires individual brilliance. When you work with us, you're not just joining a company - you're joining a team united by the desire to make a difference.