Product Marketing Manager

Description

In this Product Marketing Manager role you'll be responsible for the creation and delivery of the positioning, messaging, and competitive differentiation of Vista Group’s suite of products - acting as a conduit between product, client services, and marketing teams to promote Vista, and drive engagement and awareness of the relevant products associated with the role.

**About the role**:
Deliver on go-to-market marketing strategies for the product, new product or feature releases
Become a product expert, gaining a deep understanding of our solutions in order to develop key messages and product positioning that resonate with our clients and differentiate Vista Group in the market
Execute marketing campaigns and tactics to encourage awareness and adoption of Vista Group’s products and features
Collaborate with the broader marketing team to conceptualise, create and publish, marketing materials associated with the Vista Group product range (e.g. sales presentations, prove-it metrics, content for website, blogs, videos etc...)
Assess the effectiveness of our product marketing campaigns and activity, actively working with the wider Marketing team to analyse results and present key findings to the wider business
Leverage market intelligence; be an expert on Vista’s clients, who are they, how they buy/sell and provide insights to wider stakeholders
Monitor and share insights related to the competitive landscape, and be an expert on our competition and how they are positioned in the market
Seek and maintain examples of client advocacy for use in case studies and other marketing materials
Act as a brand champion and support internal communications to foster Vista’s company culture
Build excellent relationships with the marketing team, Vista staff and leadership team

About Vista

Vista is a world-leading company that makes software for the cinema industry. Started in Auckland, New Zealand, over 25 years ago, we now serve cinemas, film distributors, and moviegoers worldwide.

Our HQ is in the City Works Depot in Auckland. We have offices and subsidiary companies in Sydney, Los Angeles, London, Amsterdam, Cape Town, Shanghai, Mexico City, and Kuala Lumpur. We use the latest technologies and offer a fun, agile and collaborative environment. We continue to innovate and build our reputation as one of the best Kiwi tech companies to work for.

**Requirements**:
**About you**:
4+ years of marketing experience
Experience of working collaboratively and cross-functionally to achieve business outcomes
Experience in technology/software business advantageous
Passion for the movie/entertainment industry
Excellent written and verbal communication skills
Experience in working with virtual teams, across international markets, and/or additional language skills are an advantage
A bachelor's degree in marketing or related field would be beneficial

A strong team player who creates value and builds trust through your contribution and your genuine care in doing your best for your team
An effective communicator who builds trust through your open, honest and constructive communication style
You constantly improve the way we work and create value by challenging the status quo
You take action and create value though intelligent risks and prioritising what’s most important for Vista Group
You create value by believing in the magic of cinema and seeking to understand the bigger picture of the wider business and industry, to better contribute towards the success of Vista Group

**Benefits**:
You will be supported to continually learn and improve your skills, share knowledge and ideas in the team, and be part of a dynamic and open culture.

**We have a range of benefits that include**:
Excellent work/life balance, including a 4 ½ day working week
Hybrid working (home/office based split, requiring regular weekly attendance in the Auckland office)
Medical and Life insurance
Volunteer day, enhanced paid parental leave and wellness benefits
Strong mentoring & career development focus
Fun team events including the Vista Innovation Cup

If this sounds like you, get in touch to find out more