Insights Manager
3 days ago
Join us on our journey to be the global leader in audience intelligence
- Utilise your social media analytics expertise
- Can be based anywhere Remote, hybrid or office
Isentia is the Asia-Pacific region's leading media intelligence company; empowering clients to understand their brand and reputation. Our clients are diverse, ranging from globally renowned brands right through to government bodies and not for profit organisations.
Isentia is part of the Access Intelligence group. Access Intelligence a tech innovator, delivering high quality SaaS products that address the fundamental business needs of clients in the marketing and communications industries. We combine AI technologies with human expertise to analyse data and create insights to understand what has impact on an organisation and their key audiences - from customers to stakeholders, politicians to influencers and the media.
**Insights Manager**
We’re looking for an Insights Manager or Senior Media Analyst to join the Isentia team in New Zealand.
Our award-winning Insights team works on an exciting array of projects for clients across ANZ. Our reports provide valuable information on the volume of media coverage, audience reach and social engagement metrics, to assist with our clients media or PR strategy. Our reputation analysis blends social media conversions and survey data to assess how any changes, launches or messaging influence audience perception and impact reputation. We look at social media research and measurement to quantify campaign performance, creative planning research to help clients tap into the mindsets of their audiences, and analyse behavioural and emotional signals from audiences to fine-tune brand and product proposition.
You may come from all sorts of places - market research, a digital analytics consultancy, a digital strategist at an advertising agency, a media planner, an insight or data team at a design research firm or innovation agency, or client side. We are looking for diversity of experience and for every new team member to bring something uniquely ‘them’ into the business, and to grow & develop our consultancy as a result.
**Key Responsibilities**
- Connect social data to audience insights and other marketing analytics to build a holistic picture of brand performance or market developments each month.
- Drive a culture of collaboration and knowledge sharing amongst the wider team
- Manage monthly and ad-hoc report delivery, planning timelines and ensuring that every report meets a consistently high standard.
- Use your commercial and strategic insights to build clear, valuable conclusions and recommendations for what your clients should do next.
- Build and nurture relationships with clients over time, thus becoming a true partner for their marketing planning and strategy.
- At Isentia we value the safety and well-being of our team members, suppliers and clients and have adopted a ‘no jab, no office’ policy regarding the ongoing management of Covid-19 in the workplace. It is a condition of employment to be fully vaccinated at all times in order to work for Isentia, regardless of the role or whether working flexibly/remotely during employment. Isentia may require you to provide vaccination evidence at the commencement of employment, and at any time throughout employment to confirm your compliance with this requirement._
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