Consumer Insights Manager

2 weeks ago


Auckland City, New Zealand New Zealand Government Full time

Fulltime, Fixed term parental leave cover role to start September
- Location Auckland
- Bring a curious mind and embrace and discover what Tourism New Zealand has to offer.

Tourism New Zealand is a well-respected leader in destination marketing. Our purpose is to enrich Aotearoa New Zealand, and all who visit. We promote the 100% Pure New Zealand brand to the world, attracting people to visit our beautiful country, the ultimate destination. Post COVID-19 we have a very important role, to accelerate tourism's recovery and transition to a more sustainable, productive, and inclusive future.
What will you be doing | Ngā whainga
We are looking for an outstanding Insights Manager to join our world class team in our efforts to gain maximum value from our marketing efforts. Evidence based decision making is vital for Tourism New Zealand to allocate the right effort to the right places to build desire of New Zealand as holiday destination to both international and domestic audience.
Increasingly Insights is required to contribute to a wide range of strategic decision making across TNZ, as well as provide insight to the wider industry, partners, and government.
Reporting to the Global Manager Insights; You will support strategic decision making with the delivery of a programme of work that includes ongoing brand tracking, bespoke consumer research projects, and data analysis.
You'll be required to collaborate across the organisation to drive a culture of insights, leveraging local market insights or insights from other functions to provide a holistic evidence base when addressing key issues and supporting critical decision making.
What you will need | Ngā pūkenga mō tēnei tūranga
- Tertiary qualification in marketing, market research, psychology or relevant qual
- Minimum 7 years in marketing, market research roles, ideally in a global organisation
- A commercial marketing and insights background with an excellent understanding of the power of consumer research and data to inform marketing strategy and implementation
- Able to manage workflows with research agencies
- An adaptable mindset with comfort embracing a broad scope of work that spans different skill sets.
- Confident presentation and storytelling skills
- Ability to build strong connections across an organisation
- The desire to manage and coach one direct report

Sound like you | Māu rānei
In addition to the awesome people and meaningful, interesting mahi, our Insights team embraces a hybrid working arrangement, which means balancing time working in the office and working from home.
We are a close-knit Insights team that is committed to doing extraordinary things. When you join Tourism New Zealand you will become part of a fun, global whānau (family) who have shared goals of enriching Aotearoa NZ, industry and manuhiri and taking the 100% Pure New Zealand brand to the world.
This is a fixed term role for aprox 7 months from September.

**Applications close**: Wednesday 26th July



  • Auckland City, New Zealand Lion Full time

    Here at Lion, we don’t settle for ordinary. We're passionate about crafting exceptional brands that bring people together, spark conversations, and create unforgettable moments. Our Marketing team are responsible for shaping the identity and driving the success of our brand portfolio. We’re all about passion, energy and teamwork to serve uplifting...


  • Auckland City, New Zealand New Zealand Government Full time

    Auckland Based - Full time, Permanent Tourism New Zealand is a well-respected leader in destination marketing. Our purpose is to enrich Aotearoa New Zealand, and all who visit. We promote the 100% Pure New Zealand brand to the world, attracting people to visit our beautiful country, the ultimate destination. Post COVID-19 we have a very important role, to...


  • Auckland City, New Zealand Joylab Full time

    Say g’day to Joylab and Kapura, two extraordinary communities of top-notch bars, pubs and restaurants dotted across the country that have now combined forces. We’ve both been hard at work for over 15 years creating great businesses and now we’ve decided we’re just better being together. This is an exciting time for the network as we embark on a new...


  • Auckland City, New Zealand Niche Full time

    **Education and Insights Manager** Play a lead role in harm prevention in the real estate sector. Oversee the education and research programmes and REA’s data analysis work to identify and respond to risks and insights. **Ko wai matou | About us** The Real Estate Authority - Te Mana Papawhenua (REA) is the independent government agency that regulates...

  • Product Manager

    1 week ago


    Auckland City, New Zealand Techtronic Industries (TTI) Full time

    Techtronic Industries (TTI) is a global organisation, a world-class leader in quality consumer and professional products marketed to the home improvement and construction industries. The TTI brands like MILWAUKEE, RYOBI, AEG, VAX and many other are recognised worldwide for their deep heritage, superior quality, outstanding performance and compelling...


  • Auckland City, New Zealand British American Tobacco Full time

    ... **BAT is evolving at pace - truly like no other organisation.** **To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!** **BAT NEW ZEALAND** **IS LOOKING FOR A RESEARCH AND INSIGHTS EXECUTIVE** **SENIORITY LEVEL**:Experienced Non-Management...


  • Auckland City, New Zealand Dicker Data Full time

    Dicker Data is looking to hire a high-performing Product Manager to work within our Consumer Division The **Consumer Product Manager** is responsible for the overall product strategy, road map, marketing, forecasting, and stock management for assigned brands. Our culture encourages team growth and success, we understand the importance of hiring the right...


  • Auckland City, New Zealand Mercury Full time

    Tiakina te anamata, mā te tūhono i ngā tāngata me ngā wāhi o te inamata. Mercury is a bold future focused organisation, leading the way with renewable energy and working toward a sustainable future. At the heart is our purpose; Taking care of tomorrow, connecting people and place today. This pushes us to do all we can to create a better future for our...

  • Insights Analyst

    2 weeks ago


    Auckland City, New Zealand OMD NZ Full time

    Why choose us? Culture The culture at OMD NZ is simply one of a kind. We have a culture that we're very proud of over here in Mt Eden, with plenty of initiatives and events throughout the year which constantly creates a buzz around the office as well as strong bonds between employees. Flexible Working Flexible working is built on trust and open...

  • Insights Analyst

    2 weeks ago


    Auckland City, New Zealand ZURU Full time

    *ZURU is one of the fastest-growing companies in the world, known for its agility, creativity, and innovative manufacturing techniques. * **ABOUT THE ROLE** Join the team at ZURU as an Insights Analyst and make a lasting impact on the success of the company. You will be responsible for providing actionable insights that support the commercial and sales teams...