Digital Content

**General Information**:

- Date Published
- 25-Aug-2025
- Advertising Ends
- 08-Sep-2025
- ID#
- 13069
- Role Type
- Marketing & Comms
- Work Type
- Permanent Full-Time
- Workplace Type
- Hybrid
- Country
- New Zealand
- Location
- Auckland

**Position Description**:
**Ata whakaarohia tō āpōpō | Imagine Tomorrow with Us**
- For more than 150 years, Fonterra farming families have brought the goodness of natural dairy to people all over the world. We're a farmer owned Co-operative based in Aotearoa New Zealand. Made up of thousands of farming families and employees all working together for better. As a Co-operative we know the value of coming together to achieve a common purpose. We want to be the source of the world’s most valued dairy, working with our farmer shareholders and customers to provide trusted, high-quality dairy nutrition for generations to come.

Here at Fonterra, we are committed to growing our people. We value you and your career progression and are excited that you are taking this next step in your career journey with us. We are proud to offer a wide variety of roles across the Co-op, ensuring that no matter what business unit or stage of life you're in, there's a good chance we've got something to suit.

**He kupu mō mātou | About us**
- Innovation plays a critical role in unlocking future growth for Fonterra and is integral to achieving our long-term aspirations; it is crucial that innovation continues to evolve as part of our DNA, embedding it into our brand and culture. In 2022, we created a new portfolio of Innovation and Brand to identify growth opportunities to protect shareholder interests and new and innovative, highly valuable markets for our Co-op to compete in.

This portfolio brings a new level of focus, capability, and thinking to help grow the premium value of our products.

**Mō tēnei tūranga | About the opportunity**
- We are excited to announce a brand-new and high-impact opportunity for a Content & Marketing Automation Specialist to join our team on a permanent basis at our vibrant Head Office on Fanshawe Street, Auckland.

As our Content Marketing Automation Specialist, you will lead the development and execution of end-to-end digital engagement strategies using advanced marketing automation systems. With a data-driven mindset and strong analytical skills, you will deliver high-impact engagement campaigns across the customer lifecycle to drive business outcomes for our B2B digital products.

Your expertise will also support marketing retargeting, website experience optimisation, and content creation to enhance customer journeys and achieve measurable results.

**Key Responsibilities Include**:

- Leverage technology, data, and creative content to drive brand engagement and customer loyalty.
- Develop and execute marketing automation strategies for personalised customer experiences.
- Lead campaign design, segmentation, and database management for marketing automation.
- Serve as the in-house expert on marketing automation.
- Work with designers to ensure industry-standard best practices in digital communications.
- Create and refine digital content tailored to audience journeys.
- Analyse campaign performance to deliver actionable insights.
- Foster strong relationships with stakeholders.
- Coordinate with IT, brand, digital, product, communications, and channel teams for strategic alignment.

**Mōu | About you**
- You are a data-driven, creative thinker with expertise in marketing automation. Comfortable using technology and insights to build impactful campaigns, you collaborate easily across teams to improve engagement, customer experience, and loyalty. Your proactive approach and curiosity set you apart—you thrive in fast-paced environments and seek new ways to build engagement, enhance retention, and exceed expectations.

Your energetic, hands-on approach and teamwork skills ensure you're always ready to help colleagues and build strong relationships.

**Other key attributes include**:

- More than three years of expertise in content optimisation, publishing, and end-to-end management.
- Proficient in Salesforce, SAP, and comparable software platforms.
- Highly self-motivated and adept at managing multiple tasks efficiently.
- Possesses a strong balance between strategic thinking and practical, hands-on execution.
- Experienced with AI and has an in-depth understanding of automation tools
- A team-oriented individual who contributes positively to group projects and helps create an engaging working environment.

**Ngā Uara | Our Values**
- We live our values every day—Good Together, Better Every Day, and Every Drop Counts. They are for everyone and guide how we show up for each other, our farmers, and our communities.

Take our Values Quiz to reflect on how your values align with ours. **Click here.**

**Tā mātou oati | Our Commitment to You**
- We care for our people globally. Our comprehensive benefits support your well-being, development, and work-life balance:

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