Digital Content Programme Manager

2 days ago

Wellington City, New Zealand Xero Full time

Xero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive.

At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world. This purpose sits at the centre of everything we do. We support our people to do the best work of their lives so that they can help small businesses succeed through better tools, information and connections. Because when they succeed they make a difference, and when millions of small businesses are making a difference, the world is a more beautiful place.

**What we are looking for**:

- We are looking for a Digital Content Programme Manager for a fixed term of 12 months. As the Content Programme Manager, you’ll be responsible for leading an SEO led and data driven content marketing initiative. Content marketing is a key driver for acquiring site visitation, new customers and ultimately driving Xero’s business performance - you will be the glue that ensures alignment across multiple teams, functions and stakeholders to deliver on our roadmap.

**What you’ll do**:

- Own the delivery of our content roadmap to drive strategic marketing outcomes
- End to end coordination of content marketing initiatives
- Design, schedule, and facilitate programme rituals to keep cross functional team members engaged and accountable
- Maintain strong relationships with regional and global stakeholders, to understand their needs and ideas, drive alignment and manage expectations
- Prioritize new requests from the business
- Drive workflow efficiencies and document important processes
- Ensure SEO and content marketing best practice are met and that content projects deliver on the needs of our audiences and marketing goals
- Champion content marketing at Xero - be a central point of coordination and expertise
- Monitor content performance, through a key set of KPIs, at both a global and regional level
- Collect and share analysis and insights

**What you’ll bring**:

- Experience leading content marketing initiatives
- Programme management experience
- Relationship building and interpersonal skills
- Stakeholder management
- Familiarity with SEO and digital marketingIdeally 5+ years work experience in similar roles
- Good knowledge of techniques for planning, monitoring and controlling programmes
- Responsibility for setting and monitoring performance against targets
- Willingness to wear multiple hats and support teammates in order to get a job done.

Our collaborative and inclusive culture is one we’re immensely proud of. We know that a diverse workforce is a strength that enables businesses, including ours, to better understand and serve customers, attract top talent and innovate successfully. At Xero we embrace diversity and inclusion and value a #challenge mindset.

Xero is an NZ Immigration Accredited Employer and Rainbow Tick certified too.

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