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Category Activation Manager
2 weeks ago
Goodman Fielder is a leading global food company committed to making everyday food better for everyone. We own a host of iconic brands that generations of people have grown up with and put in their supermarket trolleys every week including Vogel's, Meadow Fresh, Molenberg, Puhoi Valley, Fortune and Edmonds to name a few. We also supply key ingredients to our customers in Foodservice such as fats/oils, sugar, rice and flour.
We are passionate about our iconic brands and products and strive to be the best place to work in New Zealand. We are looking for talented and passionate individuals to join our business and be part of our success.
Our opportunity
As Category Activation Manager, you will develop, own and drive the implementation of activation plans across the Retail and Route channels. You will partner closely with the Customer & Category Activation Manager to ensure category alignment with the GF activation principles and will own the brand activation calendar.
**Key accountabilities of the role include**:
Develop activation plans and cascade these through to banner specific activations across the Retail and Route channels
Be the key link for the Portfolio Marketing team to enable our brand strategy to come to life at the customer and store level
Develop NPD go to market plans and sales tools to ensure excellent execution
Understand the strategic role of our brands from the following perspectives: profitability, capability, customer business philosophy, shopper behaviours / missions, competitor positioning and activity
Work closely with key account teams to co-develop the customer and banner specific activation plans
Monitor market performance and ensure the successful implementation of plans. Develop contingency plans when required to align to category strategy
About You
Experience in Activations, Trade Marketing or Shopper Marketing within an FMCG environment or similar
Ability to use to IRI software
Ability to analyse and interpret data
Ability to communicate complex information in an easily understandable manner to all levels of the business
