Digital Media Lead

Xero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive.

At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world. This purpose sits at the centre of everything we do. We support our people to do the best work of their lives so that they can help small businesses succeed through better tools, information and connections. Because when they succeed they make a difference, and when millions of small businesses are making a difference, the world is a more beautiful place.

**What we are looking for**:
This
**parental leave contract** will see you sitting within the Digital Team, which is part of Xero’s Global Brand and Marketing Team. As the Digital Media Lead you will play a key role in driving Xero’s business performance. You will be instrumental in growing our subscriber base through a mix of programmes and initiatives, driven through digital means, to support the acquisition and growth of direct small business subscribers and Accountant and Bookkeeper partners.

You will be part of an experienced, fifty+ strong global digital team who manage digital advertising, SEO, Analytics, Onsite Optimisation, Dev & Design, Engineering and a variety of other related digital marketing projects.
- You will make an impact by accelerating Xero’s growth through excellence in digital leadership, innovation, data driven thinking and proactive collaboration with regional marketing teams to deliver great work.

**What you’ll do**:

- Empower, coach and nurture a team of four to ensure team development and wellbeing and foster a high performance mindset.
- Build strong, trusting and productive relationships with Regional Marketing Teams and other digital teams such as Xero’s Content & Creative, Global Brand, Analytics, Digital Platforms and Digital Performance Teams.
- Lead and deliver digital marketing strategies (including brand, acquisition retention, upsell & adjacent revenue) from concept to execution, defining objectives, audience targeting approach, KPIs and data reporting requirements in a fast-paced test & learn environment.
- Constantly look for and create new opportunities to achieve our online marketing goals. Ensure efficiencies and growth within digital channels while optimising quality of targeting, media cost and ROI.
- Contribute toward and help shape Digital Media Team’s strategic roadmap by combining a deep knowledge of our small business and partner customers with digital leadership, innovation and data driven thinking.

**What you’ll bring**:

- Extensive Digital media experience (Agency experience is a big advantage as is working for global brands)
- Hands-on experience of leading Digital Marketing teams to deliver on business objectives.
- Strong knowledge of advertising and analytics platforms (Google Marketing Platform, Facebook etc)
- Team leadership and coaching to develop and manage team members.
- An advanced understanding of all digital channels including SEM, SEO, programmatic, social and native.

**Why Xero?**

Working at Xero will provide you with a diverse and inclusive environment alongside people who will respect, challenge, support and mentor you to have fun while you do the best work of your life. We are a place where personal development, innovation, and change are not only inspired but also celebrated. We value our people and want them to enjoy and take pride in their work.
- Xero is an NZ Immigration Accredited Employer and Rainbow Tick certified too._
- Xero strongly encourages employees and contractors to be vaccinated against COVID-19 in order to work from a Xero office, or engage in any face-to-face Xero business._