Senior Digital Marketing Manager

**Job Title**:Senior Digital Marketing Expert

Are you a visionary Digital Marketing leader with a proven track record of driving strategic excellence' Are you adept at implementing processes, leading high-performance teams, and providing exceptional customer service to global clients' If so, we have an exciting role for you

**About Us**:
**NextGen Unicorn Limited**, since its inception in 2018, has been at the forefront of propelling New Zealand into the age of Fiber Connectivity. Our dedication to this mission is evident as we actively contribute to crafting and managing one of the worlds premier open-access networks. Our relentless commitment is manifested in the rollout of ultra-fast broadband, poised to leave an indelible impact on future generations.

Our adept teams are instrumental in revolutionizing the open access network and optical fiber landscape of New Zealand, and India. Leveraging cutting-edge GPON (Gigabit-capable Passive Optical Networks) and GE (Gigabit Ethernet) Technologies, weve pioneered Gigabit Broadband Connection for leading enterprises.

With a footprint spanning the North and South Islands, were extending our reach into new realms. Beyond our network expertise, were venturing into the realms of IT consulting, digital marketing, website design and development. Join us in our journey to reshape connectivity and innovation, and be part of a company committed to growth, excellence, and creating a lasting legacy.
- Formulate and execute robust digital marketing strategies that align with business objectives.
- .Provide leadership to the digital marketing team, guiding them towards achieving company objectives and growth targets.
- Lead and mentor a dynamic team, fostering collaboration and professional growth.
- Define and execute digital marketing strategies that align with the companys overall business goals.
- Design, implement, and optimize effective digital marketing processes to streamline workflows, ensure consistency, and enhance overall efficiency.
- Establish and maintain best practices for campaign creation, execution, and performance measurement.
- Collaborate closely with other departments, such as sales, product development, and IT, to align digital marketing efforts with broader company strategies.
- Communicate and coordinate with internal stakeholders to ensure seamless integration of marketing initiatives.
- Oversee the execution of campaigns, ensuring they are launched effectively, monitored, and optimized for maximum impact.
- Utilize data analytics and insights to make informed decisions, measure campaign performance, and continuously improve strategies.
- Identify trends, opportunities, and areas for optimization to enhance campaign effectiveness and ROI.
- Implement quality control methodologies to maintain high standards across all digital marketing activities and deliverables.
- Foster exceptional customer service by ensuring clients needs are met, expectations exceeded, and timely communication is maintained.
- Manage and allocate digital marketing budgets strategically, ensuring optimal utilization and return on investment across various campaigns and channels.
- Stay updated with industry trends, emerging technologies, and digital marketing innovations, infusing fresh ideas into strategies to stay competitive.
- Conduct thorough market research to identify opportunities and customer preferences, driving data-backed decision-making.
- Regularly analyze, interpret, and report on the performance of digital marketing campaigns, providing actionable insights to stakeholders.
- Communicate campaign progress, results, and recommendations to internal teams and clients.
- Oversee end-to-end website operations, ensuring seamless performance and user experience.

**Job Pre-requisites**:

- Bachelors degree in Computer Science or any related field. Masters degree is an added advantage.
- Over 10+ years hands-on experience in comprehensive digital marketing activities, tools and website management.
- Expertise in process implementation, quality methodologies, and data-driven decision-making.
- Certification in any quality methodology or process implementation is a plus.
- Proven leadership and team management capabilities, with a track record of guiding cross-functional teams to success.
- Extensive experience in delivering exceptional customer service to international clients.
- Profound knowledge of the digital landscape, encompassing SEO, SEM, social media, paid ads, website auditing, digital marketing strategy formulation, content marketing, and more.
- Strong analytical skills and an affinity for harnessing data to drive results.
- Excellent written and verbal communication, presentation, and interpersonal abilities.
- Experience in dealing with international clients is a plus.

[Any relevant industry certifications or software proficiency]

**Days required**:
5 days of the week

**Employment type**:
Permanent, Full-time, On-site

**Hourly rate**:
$ 35 - $ 45 per