Digital Marketing Specialist

Te Rōpū Pāpori | Engagement

Located in Ōtautahi | Christchurch, Aotearoa | New Zealand
- Full-time 37.5 hours per week (1.0 FTE)
- Continuing (permanent) position
- Generous annual leave provisions and professional development opportunities
- Kia hiwa rā, kia hiwa rā_
- He hiahia, he pūkenga nōu ki te mahi a te _**_Digital Marketing Specialist_**_? Nāia te pōwhiri nā Te Whare Wānanga o Waitaha kia tono mai i te tūranga nei._

**Āu Mahi | What You Will Do**
Reporting to the Senior Digital Marketing Specialist, the role of Digital Marketing Specialist aims to support the University's digital presence and build our pipeline through smart digital marketing, google adword management and best practices. The role will maximise opportunities for digital lead generation working with UC's student recruitment team to ensure engagement, efficiencies, and conversion success of prospective students across domestic, international, and online markets.

**Mōu | Who You Are**
To be successful in this role you will have a minimum of 3 years' experience in a data orientated digital marketing role. You will have an amazing can-do attitude and strong work ethic, with the desire to make a real difference. You will have experience in customer journey mapping and managing campaigns. You will also have:

- Experience using the Google Marketing Platform, including Analytics and Tag Manager
- Expertise in Google Ads, Analytics, GTM, GSC, and SEO platforms (e.g., SEMrush).
- A strong understanding of social media advertising and website analytics.
- A mix of creative thinking and analytical skills to drive performance.
- Experience with CMS and CRM platforms, and the ability to adapt to new tools.
- A Bachelor's Degree in Marketing, IT, or a related field.
- A commitment to UC's values of manaakitanga, whanaungatanga, and tiakitanga.

Understanding and analysing data will be a strong suit of yours and you will be a natural problem solver. You will have strong communication skills, that will aid you in creating and maintaining stakeholder relationships. You will find managing multiple projects and priorities with ease.

**Mahi Ngātahi | Who You Will Work With**
As part of the Engagement portfolio, the marketing team exists to build the profile and reputation of UC as an outstanding, world class learning environment that supports the pursuit of excellence, attracts a diversity of talent and investment and continuously reinforces the value of UC qualifications and experience. As ambassadors for the University's marketing strategy, the team work with a range of stakeholders internally and externally, including senior university managers, academic staff, major donors, prospects and alumni.

**Ngā Painga o UC | Why UC**
Ngā Uara | Our Values of manaakitanga, whanaungatanga and tiakitanga guide our decisions and behaviour and provide a roadmap for how we do things at UC, affirming our commitment to pastoral care and support for our ākonga and staff. They challenge and inspire us to be the best we can, and make UC a great place to work and study. For more info on Ngā Uara | Our Values visit us here.

We are committed to accessible higher education, service to the community and the encouragement of talent without barriers of distance, wealth, class, gender or ethnicity. The University explicitly aims to produce graduates and support staff who are engaged with their communities, empowered to act for good and determined to make a difference in the world.

**The closing date for this position is: 9 March 2025 (midnight, NZ time)**:
**Pēhea te tono mai | How You Apply**

Applications for this position must be submitted via our careers website and should include a cover letter and resume.

You must have Aotearoa New Zealand or Australian citizenship/permanent residency to be considered for this role. If you hold a valid work visa and are physically present in New Zealand, then you may also be considered.

**Job Details**:

- Reference #
- 24694
- Posted on
- 24 Feb 2025
- Closes on
- 09 Mar 2025 23:59
- Location(s)
- Christchurch
- Expertise
- Advertising, Arts & Media
- Job level(s)
- Experienced
- Work type(s)
- Continuing (Permanent) full-time