Marketing Specialist

4 days ago

Christchurch, Canterbury, New Zealand Shinyway International Full time NZ$179,200 - NZ$192,000 per year

Job Details:

Primary address of work: Christchurch

Vacancy number: 1

Employment type: Permanent full time

Minimum hours per week: 30 Hours

Maximum hours per week: 40 Hours

Minimum hourly rate (low salary range): $28/hour

Maximum hourly rate (high salary range): $32/hour

Company Overview

Shinyway International is a dynamic pharmaceutical and healthcare company headquartered in Christchurch, New Zealand.

Our mission is to combine New Zealand's pure natural resources with advanced biotechnology to improve global health outcomes. At Shinyway, we embrace a culture of professionalism, innovation, collaboration, and sustainability, and we are looking for a passionate individual to join our growing international team.

Job Description:

The Marketing Specialist will play a key role in developing and executing marketing initiatives to expand Shinyway's brand presence in New Zealand and overseas markets — particularly in Asia. You will work closely with our sales, product, and operations teams to

design marketing campaigns, manage brand communications, and support cross-border business growth.

Duties and responsibilities include, but are not limited to the following:

  • Develop and implement comprehensive marketing plans across both online and offline channels (including social media, trade shows, and partnership campaigns).
  • Create engaging marketing content such as brochures, advertisements, and digital media materials to enhance brand visibility.
  • Conduct market research and competitor analysis to identify emerging trends and

    opportunities.
  • Support the sales team in customer engagement, promotional events, and account

    management.
  • Manage and optimize brand promotion across e-commerce platforms (e.g., Taobao,

    Pinduoduo, or other international channels).
  • Assist in product pricing, promotional planning, and data-driven performance analysis.
  • Strengthen brand awareness through innovative storytelling and localized marketing

    strategies.

Job requirement: applicant must meet following requirement to apply for this job

  • Bachelor's degree or higher in Marketing, Business, Economics, or related fields.
  • At least 3 years of experience in marketing, brand management, or business

    development (experience in pharmaceuticals, FMCG, or health products preferred).
  • Strong communication skills in English and Mandarin Chinese; proficiency in French is a plus.
  • Solid analytical, organizational, and execution skills.
  • Familiarity with international and cross-border e-commerce markets.
  • A proactive mindset with creativity and teamwork orientation.
  • Teaching or training experience will be an asset, particularly for content-driven

    marketing roles.

If this sounds like you, click Apply Now

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