Marketing Communications Manager
4 days ago
About Mons Royale
Mons Royale is a growing brand that prioritises sustainability and innovation. We believe in creating high-quality outdoor apparel that benefits both our customers and the planet.
Job Description:
The Email Marketing Specialist will be responsible for developing and executing email marketing campaigns that drive engagement, conversions, and customer retention. This role will sit within our growth team and work closely with cross-functional teams to align email marketing with broader digital marketing efforts.
Main Responsibilities:
- Plan, design, and execute email marketing campaigns using Klaviyo, segmenting audiences and personalising content for relevance and effectiveness
- Collaborate with creative and content teams to ensure cohesive messaging and brand alignment
- Analyse performance metrics (open rates, CTRs, conversions) and use data-driven insights to optimise campaigns
- Manage A/B testing for subject lines, copy, and design to continually improve performance
- Ensure compliance with email marketing laws and best practices, including GDPR and CAN-SPAM regulations
Requirements:
- 2-3 years of experience in email marketing or a related digital marketing role
- Strong technical skills, including familiarity with email marketing platforms (like Klaviyo) and analytics tools
- Exceptional attention to detail and organisational skills
- A creative eye for design and ability to collaborate effectively with designers and copywriters
- Understanding of other digital marketing channels, including social media, paid ads, and website optimisation
- Analytical mindset with the ability to interpret data and provide actionable recommendations
- Proactive attitude, with the ability to work both independently and within a team
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